Pets at Home “Share the Love” with charitable donations totalling £2.75m

Pets at Home Group PLC and its charity, Support Adoption for Pets, supported rescue centres across the UK over Valentine’s weekend with their Share the Love initiative, which donated over £550,000 to animal rescues. This brings the total charitable contribution by Pets at Home since the first UK lockdown to £2.75m, illustrating the company’s consistent dedication to supporting the care of animals throughout the pandemic and beyond.

These donations have come at a critical time for the UK’s rescue centres as the national lockdowns have impacted these important organisations with charitable donations significantly decreasing and volunteer numbers affected by Covid restrictions and social distancing. These difficulties have been reflected in the record-breaking number of applications to Support Adoption for Pets’ grant programme. The increased demand for these vital pet protection services has been stretched by a fall in charitable donations throughout the UK.

To help this, Support Adoption for Pets surprised 278 animal rescue centres over the Valentine’s weekend, with a donation of £2,000 each, to recognise the important work that these organisations have been tirelessly undertaking throughout the pandemic.

Since the first lockdown in March 2020, Pets at Home has, through its charity, supported rescues with over £830,000 as part of its grant programme, donated over £651,000 with its Santa Paws campaign, and provided summer donations of over £323,000. This year will also see Support Adoption for Pets topping up its emergency funding by £400,000, which will enable the UK’s rescue centres to apply for grants on a week-by-week basis with the charity able to react accordingly.

Peter Pritchard, CEO at Pets at Home, said:“We are delighted that our charitable donations have been able to support and reward the hard work that the country’s rescue centres have selflessly offered during this difficult time. Through our Share the Love donations, we wanted to surprise these centres and recognise all that they do to support animals in need.”

Amy Angus, charity manager at Support Adoption for Pets, said:“It’s a simple message and one that we’re really passionate about as a charity. We’re here to share the love and surprising our Charity of the Year rescues with a donation of £2,000 will mean the world to them. The impact of Covid-19 is monumental and rescue centres continue to fall under real pressure. We’re reaching out to provide them with much needed financial help and to do our best to ensure that abandoned pets are given a second chance of happiness.”

Giles Webber, CEO at Birmingham Dogs Home, said: “This year has been hugely challenging for all and rescue centres throughout the country have really felt the impact of Covid-19. We’re incredibly grateful for this generous donation and look forward to putting it to good use, ensuring that our team can continue doing the important job of supporting and protecting animals in need.”

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