Pet treat business celebrates record turnover by expanding team

Picture caption: Director Simon Brown at Sniffers Pet Care.

Sniffers Pet Care is continuing to expand, with a record year-end turnover figure of £1.3m and plans to take on more staff.

Sniffers distributes a wide range of products to around 700 pet care stores across the UK, from independent traders to household names such as Pets At Home.

Under the directorship of Simon Brown, who joined in 2017, the company’s turnover has increased by 25% year-on-year and reaching £1.3m at the end of its financial year in September.

Growth continued throughout lockdown, with the business remaining fully operational to support key stores from its 6,250 sq ft base at Bridge Business Park, Huddersfield, West Yorkshire.

The team has expanded from three to seven over the past year. Rachael Bancroft has just joined the team as business development manager, with a further three roles set to be created across the next 12 months.

Simon said he was delighted with the year-end results, adding that the aim was to increase this to more than over £5m across the next three years.

“I’m happy that we were able to not only continue trading during lockdown but to actively continue to grow the business. It’s especially gratifying to be creating jobs for people within our community – as a family firm, our roots are firmly in the Huddersfield area and we hope that we can continue to add to the team as time goes on.”

Sniffers holds the exclusive distribution rights for the UK and Ireland for the Bow Wow range of canine treats, with sales increasing by 10% in the past year. The company has its own niche offerings such as Monster Chocs, a range of dog-friendly chocolate, and the Vitapol range of treats for small animals and caged birds.

A key part of the Sniffers portfolio is the company’s own brand of healthy treats, Buffalo Natural Dog Treats, which expanded in September 2019 from bulk to include a shelf ready range of 14 different products.

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