PEFC launches new ‘Fashions Change, Forests Stay’ campaign

PEFC, the Programme for the Endorsement of Forest Certification, is delighted to announce the launch of a new campaign to raise industry awareness of the importance of sourcing materials from sustainably managed forests.

PEFC, the world’s largest forest certification organisation, is launching the campaign to draw attention to the value of sourcing natural forest fibres – such as viscose, acetate and lyocell – from sustainably managed forests to transform the environmental impact of the fashion industry and support the vitality of the world’s forests. 

PEFC aims to support and encourage fashion brands and retailers to make responsible procurement choices, drawing on the sustainable management of forests around the world. Natural and renewable forest fibres have a huge potential to help the fashion industry on its sustainability journey, but must be sourced responsibly from a sustainable origin, proved via the PEFC chain of custody certification mechanism.

Full details of PEFC’s position and roadmap to a more sustainable future can be found in the campaign brochure, which also outlines how PEFC supports retailers in responding to consumer demand, increasing business resilience and meeting their climate goals.  

Animation by Sam Pierpoint brings the impact of responsible sourcing to life

To bring to life how positive choices from the fashion industry can directly support forests, preserve biodiversity and contribute to rural livelihoods, PEFC has worked with paper artist Sam Pierpoint to create a thought-provoking, unique online animation.

The ‘Fashions Change, Forests Stay’ world is a detailed and intricate piece of work, expertly hand crafted by Sam Pierpoint with certified paper. The animation scenes unfold with an exploration into the value of forests, before we are taken on a journey to explore the connection between forests and fashion, and the potential for forest fibres to help the fashion industry on its way to becoming more sustainable.

New white paper reveals the role of forest management in sustainable fashion

PEFC will also release a new white paper, which demonstrates that sustainable forest fibres – such as viscose, acetate and lyocell – play a vital role in helping fashion brands and retailers meet their commitments to tackling climate change.

“By launching the ‘Fashions Change, Forests Stay’ campaign today, we’re hoping to spark a new conversation amongst the fashion industry on the role it can play in protecting the world’s forests – which is arguably our best climate change solution,” said Ben Gunneberg, CEO of PEFC.

We look forward to work with fashion brands and retailers and help them maximise their impact through sustainable forest management. Together, we can make a difference for the future of the fashion industry, our forests and the world.”

PEFC Collaboration Roadmap – Five Steps by 2025

The campaign launches a new PEFC Collaboration Roadmap to help brands and retailers understand the steps that they can take to ensure their business supports and benefits from sustainable forest management.

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