In a bid to inspire people to #PassOnPlastic, an immersive and exclusive ocean waste themed pop up, from the Project 0 team, has opened at 20 Beak Street in London’s iconic Carnaby. The experiential pop up showcases plastic themed art and sells a limited-edition reusable product range designed by ten eco-conscious and influential celebrities.

The reusable range includes a water bottle, a coffee cup, a tote bag, an on-the-go cutlery set and a three-piece beeswax wrap set – an alternative to cling film, with each artwork created with a bespoke ocean-related design. Prices range from £15 – £25.

The range has been inspired by designers who are passionate about solving the single-use plastic problem:

  • Fearne Cotton hand-drew her design, intertwining beautiful sea creatures with the dangers of single-use plastic.
  • Bob Geldof depicts an all too common sight: a bottle floating aimlessly in the high seas.
  • Rita Ora’s fact-based illustration depicts a hermit crab using plastic as its home, rather than
    a shell.
  • Kate Moss’s artwork symbolises the need to love and care for our oceans.
  • Ronnie Wood’s artwork showcases the king of the ocean and reminds us to keep our eyes
    on the magnificent sea creatures.
  • Cara Delevingne’s art pop design conceals sea creatures within plastic bubbles, bringing
    their plight at the hands of single-use plastic to life.
  • Harry Kane gets behind the campaign after flooding the World Cup with goals as England
    captain during the summer.
  • Sienna Miller showcases a whale mother and calf swimming through the ocean. They’re
    made up of single-use plastic products, showing the weight of the issue.
  • Will Poulter shows tentacles reaching up from the ocean depths, fending off plastic water
  • HRH Princess Eugenie of York hand drew her design, issuing an inspirational call for change.

Michele Clarke, Director at Project 0 says: “We’re incredibly grateful to Shaftesbury for proving such an incredible venue to allow us to spread the word on the problem of single-use plastic while proving stylish alternatives. Shaftesbury are really committed to being an ocean-friendly estate and have put in a refillable water station on Kingly Court. Our hope is that together we can inspire huge change for the health of the ocean and ourselves.”

Simon Quayle, Director at Shaftesbury, owners of Carnaby says: “We are delighted to partner with Project 0 and welcome their new Pass On Plastic pop up to Carnaby to raise awareness to a global audience of the urgent need to preserve our ocean. The launch supports Shaftesbury’s sustainability strategy and we are continually working with our tenants to help create strategies to reduce use of single-use plastic.”

The limited-edition product range follows shocking research by Sky Ocean Rescue revealing that the UK consumes 10.7bn single-use plastic bags, 14.1bn drinks bottles, more than 4bn hot drink cups, 1.5bn throwaway cutlery sets and 12.2bn single-use lunch packages in a single year. The new range aims to tackle these statistics by providing reusable versions of the five most common single-use plastic items currently contributing to the staggering amount of plastic entering our oceans.

The pop up also features six artworks by food photographer, Tim Atkins, whose work demonstrates how easily micro plastic pollution enters seafood and ends up on our plates.

Carnaby welcomed its own water refill station earlier this year. Located in foodie haven Kingly Court, the refill station encourages visitors to refuel their reusable bottles and work towards a ban on single-use plastic bottles.

Pass on Plastic pop up:
20 Beak Street, Carnaby, London W1
Open until 6th January 2019

For more information about Project 0 visit:
For more information about the pop-up visit:

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