• Partnership between two tech-led B Corps will enable low-carbon fashion rental deliveries
  • All HURR’s London orders will be handled by the all-electric courier, with luxury high-end brands available to rent
  • Partnership comes at a time when the capital is facing an air pollution crisis, worsened by petrol and diesel van couriers

All-electric courier Packfleet and HURR (fashion rental company) are teaming up to tackle the forgotten fashion sustainability issue – delivery. The collaboration will see the fashion rental marketplace’s parcels delivered for a fraction of the carbon by the courier’s fleet of aquamarine electric vans.

The courier will handle thousands of items from fashion brands and designers – all of which offer fashion rental services through HURR Enterprise.

Since launching, HURR has gained thousands of fans including celebrities as the global rental market has boomed.

All of the fashion platform’s orders within the M25 will be delivered by Packfleet, with the switch to an all-electric courier coming at a time when the capital is facing unprecedented levels of air pollution, in part due to petrol and diesel vans.

Aside from operating a completely electric van fleet, Packfleet is a certified B-corp, and plants a tree with every new delivery via Ecologi. Similarly, HURR’s B-corp status demonstrates the brand’s commitment to positive social impact.

Aided by Packfleet’s live map tracking, HURR’s London customers can follow their parcel every step of the journey, and the courier’s industry-leading success rates mean they’ll never miss a parcel. On delivery day, customers will have the option to change everything about the delivery – including the time their parcel arrives, the address it arrives at, and whether drivers ring the doorbell – all at any point on the drivers’ journey.

Both brands are disrupting their sector by leading with tech and putting the sustainability mission at the forefront. They are also at similar stages of growth. Packfleet saw 10x growth last year, whilst HURR has seen revenues up 700 per cent in 2022.

Tristan Thomas, CEO and co-founder of Packfleet comments: “Fashion has a reputation for being one of the world’s most polluting industries, but HURR is changing that. It’s a leading fashion rental business on the rise, one that’s genuinely making a difference in the market.

“It doesn’t make sense to shout about reducing carbon if that doesn’t also apply to the wider supply chain. We’re pleased to be working alongside a brand that has a similar mindset when it comes to sustainable and ethical business.”

Victoria Prew, CEO and co-founder at HURR adds: “HURR is all about making fashion more circular, one rental at a time. This extends to every part of the process – including delivery. We’re excited to be working with a courier whose values align with our own.

“As an online hybrid rental business, we require the highest touch experience for our community, making sure that the end to end rental experience is elevated and exciting. Packfleet has a reputation for exceptional customer service, something rarely seen from couriers, and we’re looking forward to providing an all-round low carbon fashion experience for our customers.”

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March 2024 issue

2024 A1 Buyers Guide