Online shopping orders increase as Brits book UK holidays

The recent easing of lockdown rules is seeing Brits booking UK summer holidays and ordering online groceries to be delivered to their accommodation. 

Customer orders on Waitrose.com for deliveries to vacation spots including Truro and Weston-Super-Mare are proving particularly popular as customer demand reaches an unprecedented peak. The supermarket has also added 35% more driver hours to its fleet of delivery vans to cope with demand in 2020. Other branches to see an increase in orders are Swaffham and North Walsham in Norfolk, Saxmundham in Suffolk, Menai Bridge in North Wales and East Cowes on the Isle of Wight.

Last week, Waitrose.com saw its biggest ever week of online orders – 163,000 – an increase of 185% compared to the start of the year. The figure means Waitrose has increased capacity by 100,000 weekly orders online compared to before Covid-19.

Waitrose has been rapidly expanding its online business in preparation for becoming the only place to buy Waitrose food online from September. These expansion plans helped it respond as best it could to huge demand for online grocery shopping caused by Covid-19. The retailer has committed that at least 25% of its orders go to vulnerable customers.

Dominic Jones, eCommerce operations manager at Waitrose, says: ‘As lockdown eases, people are getting organised and looking forward to a much-needed break. Ordering a food shop to arrive on the first day of your holiday is one of the many perks of online shopping and we are working to maximum capacity for our online deliveries to help ensure everyone can have delicious food and drink while enjoying a holiday in this country.’

Waitrose.com delivers to 90% of the UK, from Cornwall to Scotland, from around two-thirds of its 337 shops and with two online fulfillment centres in Coulsdon and Enfield supporting the high demand in London. Waitrose also offers a Click & Collect services for groceries in selected branches. The supermarket’s branch finder can be found here. The summer product pages on Waitrose.com make shopping for holiday essentials even simpler, with shortcuts to picnic and BBQ ranges, suncare and ice cream.

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