One Stop launches Find Eddy the Elf Augmented Reality app! #FindEddy

From the 1st November, local convenience store retailer One Stop will be introducing Eddy the Elf and his family across its stores this Christmas. Their Facebook Augmented Reality (AR) app, provides an interactive experience and the chance to WIN an all-inclusive holiday to Lapland, cash prizes and thousands of other goodies!

One Stop is the first convenience retailer ever to create an Augmented Reality (AR) game which will allow customers to open the ‘Find Eddy the Elf’ app, visit the store and join the search to find the One Stop ‘Helfers’ hiding in stores!

Eddy the Elf – a little character with a big personality – will be popping up in One Stop stores from 1st November, ably assisted by his family of elves – Eve, Eric, Auntie Elsie and Baby Elfy!

Playing on the traditional ‘hide and seek’, the game works once customers go into a One Stop store and play the game through the One Stop Facebook page on their mobiles. Presents will appear in real time, on the phone screen as if floating around the store. They click the presents to reveal an Elf and they could be a winner, with prizes ranging from a Malteser chocolate Reindeer or a box of Matchmakers Orange, to entry to One Stop’s weekly £1000 prize draw, or an all-inclusive holiday to Lapland for 4 people!

Alongside these exciting opportunities to win, all of One Stop’s customers will be able to take advantage of the winning promos, with fantastic deals across well-loved brands. Over the festive period One Stop is partnering with Thorntons, Mars, Foxes, Nestle, Tango, Coca Cola and Walkers, bringing the best value possible to their local neighbourhood stores. In addition, customers will be treated to special Christmas offers each week to save even more money, whilst getting some fabulous treats for the whole family during the festive period.

One Stop’s Head of Marketing Nigel Prendergast adds: “We’re absolutely delighted to be bringing Eddy the Elf and his family into store and helping to spread a little Christmas cheer, whilst making shopping a little more fun and rewarding. We’ve produced an Augmented Reality game within Facebook which plays on the fun of Christmas but also the ‘giving’ message of the festive period.

Customers have the chance to WIN an all-inclusive trip to Lapland for 4 people, £1000’s of cash prizes and thousands of other goodies, plus we’re giving our shoppers fabulous offers and promotions, enabling customers to save this Christmas.

We’re also very excited to be linking up our Christmas activity with one of our national charity partners Alzheimer’s Society, more exciting details will follow.”

Online customers can join in a host of activities and have already ‘Named Eddy’s girlfriend’ through Social Media Poll ‘Eve’. There will be lots of more exciting activities to come such as Christmas ‘Word Searches’ to ‘Spot the Difference’ and more. When you come into store, customers can also ‘Take an Elfie’ through the Facebook game and share with their friends and family on social media!

From 1st November, visit www.onestop.co.uk/findeddy or search on Facebook at @OneStopConvenienceStores for further details. #FindEddy

Nigel concludes: “Christmas can be an expensive time of year and we want to make sure our customers get the best value they can, even in their local convenience store. Thanks to Eddy and his elves, we are making sure One Stop remains great value all year round and are helping to make Christmas shopping fun with the chance to win a once in a lifetime holiday plus a host of other fabulous prizes.”

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