Next opens giant West Midlands store at intu Merry Hill

Next has opened one of its biggest stores in the UK as part of intu Merry Hill’s multi-million-pound transformation programme.

The opening comes ahead of owner intu’s plans to spend more than £100 million refurbishing the West Midlands shopping destination and building a major leisure extension.

Work by intu and Next began last year to convert a former Sainsbury’s site into a state-of-the-art, store which incorporates a Lipsy concession, Costa Coffee and homewares department alongside one of Next’s largest collections of women’s, men’s and children’s wear.

With 55,000 sq ft of retail space, it is nearly double the size of Next’s previous intu Merry Hill store.

A number of other tenants including River Island, Topshop and Topman, and JD Sports have signed up for new or extra space since intu took full ownership of the centre in 2016 and announced its transformation plans. Primark will also open an extended new store at intu Merry Hill this year by expanding into a former BHS to create 70 per cent more space.

Meanwhile a planned 180,000 sq ft leisure extension will introduce more restaurants and on-site cinema to intu Merry Hill.

Nick Round, regional managing director at intu, said: “This brilliant new store is a significant investment by Next and a huge vote of confidence for intu Merry Hill’s exciting future as a prime retail and leisure destination.

“Many of the UK’s most popular retailers are opening bigger stores across our portfolio of prime retail destinations where they can showcase their full product range and reach a high proportion of their target customers. We work closely with brands like Next and Primark to build space where they can flourish as part of our creative asset management strategy”.

Another giant Next opened at intu Metrocentre earlier this year while River Island is doubling the size of its intu Lakeside store and Zara is taking three times more space there to create two new flagship shops.

Picture by Shaun Fellows / Shine Pix. 14th August 2018

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