Independent golf superstore to open its doors in Milton Keynes

The new AFGolf Store in Bletchley, Milton Keynes, will be opening its doors to new and experienced golfers on 18 February. This state-of-the-art golf centre promises to combine great customer service with the latest technology to deliver a customer experience second to none. The store in Milton Keynes will provide the same attentive, personal touch which has been so warmly received by AFGolf visitors at its flagship store in Cambridge since 2019 and its sister location opened in Peterborough in 2020.

Measuring 4500 square feet in size, the AFGolf is the largest golf store in Milton Keynes, and the ideal destination for golfing expertise. AFGolf Store endeavours to make the sport of golf more personal. They will achieve this by taking the time to guide each customer through a journey of discovery to uncover the right technique and equipment for them. The fundamental drive of the business is to deliver exceptional customer service. They also aim to introduce golfers to the best options on the market, whether they are novice, or experienced players looking to reduce their handicap and increase performance.

The store has a team of PGA Professionals and club fitters available to assist customers in any way, whether with a brand-new set of Irons or a re-grip on a Driver. For golf club fittings, bookings can be made seven days a week, Monday to Sunday, for the free service. All fittings are free of charge, and the team will always tailor their approach based upon the specific requirements of the customer.

The year 2020 saw a record uptake in individuals playing golf, despite the many challenges brought about by COVID-19. AFGolf Store are determined to help make golf even more accessible. They hope the new location will provide greater flexibility for visiting customers to sample the supreme customer service, and family environment that the team has managed to cultivate and nurture over the past three years.

Comprehensive coaching support will be offered at AFGolf Store Milton Keynes in the form of Lead Coach Elliott Appleby. Appleby will work with customers to identify potential improvements in their game, or assist in selecting the correct golfing equipment for their style of play. The extremely knowledgeable coaching team is guided by the very latest technology in the golfing world to uncover the underlying statistics which may impact a golfer’s game. Golf lessons encompass one on one tutorial and are conducted in a state-of-the-art swing studio under the presence of Trackman technology and video analysis software. Trackman measures the flight of the golf ball accurately helping the coaching team suggest club characteristics or swing changes with even greater confidence.

The Peterborough store features an advanced indoor putting green which comes complete with SAM Putt LAB. This provides detailed stroke analysis and instant feedback on how to help improve each player’s game. The approach to coaching ensures that no stone is left unturned in the quest to deliver total customer satisfaction.

AFGolf Store promise to deliver the most expansive custom fitting experience, with all major brands available to trial. All the usual items such as Taylormade Callaway, Titleist, Cobra, Mizuno and Ping are available at AFGolf Store Peterborough. Lesser-known brands are also showcased there which the team will be more than happy to highlight and discuss in-depth.

The new store can be found at Unit 9, Peveral Drive, Granby Trade Park, Bletchley, Milton Keynes, MK1 1NL.

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