Let the good times roll with new experiential gift card

Entrepreneur Calypso Rose, founder of the Indytute, has partnered with fintech Miconex on The Good Times Card, a new experiential gift card targeting socially conscious 25-35 year olds.

Launched on the 25th November 2021, the Good Times Card gives the recipient access to over 50 places and experiences, including The Edinburgh Festival, Ambassador Theatre Group (ATG), DiceFM and the How To Academy. A number of smaller community partners are also involved, including Kiss the Hippo, Kudhva, Bike Works and House of Voga, with a focus on organisations with social, ethical and community awareness at their core.

Recipients of the Good Times Card will also be able to use their card to purchase The Indytute Creative Home Kits, such as design your own sneakers, curry club and a harmonica masterclass.

The new gift card is designed to tap into the increasing desire for experiences over products, prioritising wellness and community. Good Times Cards are made from bamboo rather than plastic, and 100% FSC recycled paper. 50p from the sale of every gift card will go to mental wellbeing charity Mindapples.

A 2021 report by the Indytute found that 78% of Generation Z consumers are feeling more experimental and are likely to push the boundaries with the events they attend in 2022. This group were also the most community conscious with 65% feeling a responsibility to support local events and experiences.

Wellbeing is also a key concern. In March 2021, 62% of the UK population were struggling with pandemic related stress. 69% are more likely to attend an event that supports their wellbeing, and 89% would purchase an at home experience if it aided their mental health.

Founder of the Good Times Card, Calypso Rose said: “The aim with the Good Times Card is to give people access to some of the best experiences available in the UK right now. But rather than the purchaser having to choose what experience the recipient would like to do, the recipient has access to the entire offering for each of our partners.

“People want to get back to the theatre, to see the showstoppers like Cabaret and Moulin Rouge. They want to invest in their emotional, spiritual and intellectual wellbeing with a masterclass or event. And they want to have fun. Nostalgia is another big trend with 83% of consumers looking for nostalgic experiences, like a roller disco experience. You can do all this and more with the Good Times Gift Card.

“This isn’t a gift card to sit unloved in a drawer. It’s a gift card to be experienced and enjoyed and will be ideal for people to give each other in place of ‘stuff’, and for employers to give to their staff as a socially conscious reward or incentive.”

Miconex will provide the technology for the Good Times Card, which will work through the Mastercard system. Gift cards are available to buy from £5 to £500. Colin Munro is the managing director of Miconex and said:

“The Good Times Card is a gift card for our times. Gift Card and Voucher Association data shows that when people bought a regular gift card in 2020, they spent £29.60 on average. The average spend for an experiential gift card is £80, showing people are ready and willing to invest in experiences. GCVA data also showed that experiential gift cards were particularly popular with Generation Z gift card buyers, with over 30% buying this type of gift card. The eco credentials for the Good Times Gift Card are also valuable to the consumer, with 21.2% saying these features would render a gift card more attractive upon receiving it.”

Find out more about the Good Times Gift Card at: https://givegoodtimes.com/ and in this video to promote the launch: https://www.youtube.com/watch?v=Tncf5FwvnMU

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