New cheese store opens at intu Merry Hill

Picture by Shaun Fellows / Shine Pix Ltd

A brand-new store specialising in artisan cheese has opened its doors this weekend at intu Merry Hill.

The Chuckling Cheese Company is set to be a firm favourite with cheese fans across the region, offering visitors a wide range of flavoured cheddars including much-loved classics like Traditional Applesmoked, and more unique varieties such as the Botanist Gin & Tonic Cheddar.

Alongside its range of cheeses and cheese celebration cakes, visitors will also be able to enjoy a wide variety of other artisan products from chutneys and pork scratchings, to sweet treats and gift hampers.

Following a successful year operating from a kiosk at the centre, The Chuckling Cheese Company has now moved into a new store, which will enable their full range of products to be stocked adding craft beers, gins, vodkas, coffee syrups, fudge bars and giant meringues to their established favourites.

The Chuckling Cheese Company is the latest in a series of independent stores to make permanent homes at intu Merry Hill.

Colin Flinn, on behalf of intu Merry Hill said: “With 96% of stores now open at the centre, it’s a great time to welcome back The Chuckling Cheese Company to a larger unit offering even more artisan produce for our growing number of visitors to enjoy.

“The Chuckling Cheese pop-up has built up a loyal following over the last 12 months and we look forward to seeing visitors’ reaction to the new store.”

Emma Colclough, Director at The Chuckling Cheese Company, said “We’re really excited to open a permanent shop at intu Merry Hill. The additional space means we can bring the full Chuckling Cheese experience to our visitors and we look forward to welcoming both regular and new customers to our fantastic store.”

The new store can be found on the lower mall.

The Chuckling Cheese Company was founded by Emma and Stuart Colcough in 2012 and has six sites across the UK. For more information about The Chuckling Cheese Company, visit

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