Carnaby has joined forces with ocean conservation organisation, Project 0, to launch the latest range of limited edition Carnaby tote bags, featuring environmentally themed artwork from six ecoconscious and influential designers; Tracey Emin, Fearne Cotton, Georgia May Jagger, Holly St Clair, Julian Höenig, and Suki Waterhouse.

Perfect for fashion-lovers, ocean-enthusiasts and eco-warriors alike, the head-turning, reusable bags are printed on recycled cotton canvas and feature striking aesthetics that depict the ocean and address the environmental impact on marine life. Bags cost £15, with 100% of funds raised from the sale of the bags going to conservation work in the Thames.

Project 0 are raising the awareness of the urgent need to protect the ocean, with the ultimate goal of getting 30% of the ocean under protection by 2030.

The designers said of their individual bags:

  • Georgia May Jagger: “The ocean is my favourite place to spend time and I think whales are the most incredible of Earth’s creatures. I drew my whale to inspire people to remember that the choices they make each day impact the lives of whales and all the creatures in the sea.”
  • Holly St Clair: “We’re the only species on this planet that plastic benefits – let’s all be a little less selfish and push to free the ocean from plastic waste. Choosing a reusable bag over a plastic one is a great way to get the ball rolling.”
  • Julian Höenig: “Clean seas mean happy whales. No whale should have tons of plastic in its stomach. Go plastic free.”
  • Suki Waterhouse: “The amount of plastic in the ocean is horrifying. Every little bit of plastic you can cut back on helps. Plastic is not fantastic!”

Tyrone Wood, Director at Project 0 says: “Project 0 is so pleased to be entering into partnership with Carnaby to create a sustainable, ocean-friendly future for everyone. Carnaby has a history of setting an inspirational tone in
culture, so it makes total sense that together we lead London into a stylish, reusable future.”

Simon Quayle, Director at Shaftesbury says: “We are thrilled to be collaborating with Project 0 on our reusable tote bags with captivating designs from such influential artists. We are passionate about the message behind the bags and they are a powerful representation of our commitment to sustainability and the reduction of single-use plastic in Carnaby.”

This collaboration is the first of an exciting line-up of activations between Carnaby and Project 0, highlighting the area’s aims to become London’s leading eco-friendly retail and leisure destinations. The new range of environmentally themed tote bags follows the launch of Carnaby Feels The Love campaign, showcasing more than 40 shops and restaurants in the destination taking eco-conscious steps to preserve the environment as well as supporting brilliant charity causes and giving back to the community.

The tote bags will be available to buy at as well as at Carnaby’s shopping and music events including the upcoming World Oceans Day on Saturday 8 June, a celebration in Carnaby as part of the Soho Music Month festival.

For more information about Project 0 visit:

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