MUFFIN BREAK CONTINUES UK EXPANSION DRIVE

Growing café-bakery chain Muffin Break cut the ribbon to its new premises in Trinity Walk shopping centre Wakefield on Thursday 16th August, with queues of excited customers ready and waiting for them and a further 6 café-bakeries in the pipeline and 10 more in total to open in the next year.

Muffin Break UK have over 60 café-bakeries nationwide and is rapidly gaining in popularity due to its delicious freshly baked range of muffins, sandwiches and other snacks, plus its premium Arabica coffee. On the day of the launch, customers were thrilled with the new menu that they had to offer to the local area, complimenting with vegan and gluten free options too!

The ribbon was cut on the day with a guest appearance from Muffin Man, the Muffin Break mascot, who was giving away free samples. The new store also gave away 25 golden tickets, with prizes for the first 25 customers.

With over 200 muffins sold within 4 hours on the first day, it is clear there was an opening in the Wakefield café-bakery market for them.  Customers were commenting saying the muffins were “10 out of 10” because they were freshly baked on the day and that they were excited about the the great choice and selection that Muffin Break added to Trinity Walk and Wakefield.

Muffin Break is part of an expanding chain of popular locally-run cafés with 10 more to open in the next year. Each store offers a diverse menu, which is full of fresh food options made on site daily by in-store bakers using high quality, fresh ingredients. On the menu are delicious muffins, cakes, slices, cookies and scones; alongside quiches, sandwiches, soups, wraps and paninis. Customers can also treat themselves to a cup of Muffin Break’s special blend of coffee, which is made from 100% Arabica beans.

The chain has grown to over 60 café-bakeries nationwide since opening its UK business in 2001, and is gaining in popularity due to the fresh and high quality nature of its offer.

Muffin Break is actively seeking more franchisees who can experience the freedom of running their business, whilst taking advantage of a valued brand name and the company’s comprehensive training and marketing support.

Joshua Nixon, Head of Estates at Muffin Break says: “Our growth strategy is to expand in primary and good secondary shopping locations with a strong retail mix and high footfall. Exact locations depend on the franchisee, however we are seeing strong demand in the South East and North West of England and those areas are our current priorities.  However we welcome approach from prospective franchisees from all over the UK.

“As a valued brand we have developed strong relationships with major retail landlords allowing us to provide our franchisees with highly desirable retail locations, as well as ongoing support in everything from marketing to operations.”

“The Wakefield café will occupy a corner glazed unit in Trinity Walk with strong footfall and adjacent to strong national and international retailers which is key criteria for the selection of our sites.”

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