Morphe to open first store in the north east of England at intu Eldon Square

Mega-popular makeup brand Morphe has signed up for a second store with shopping centre owner intu, at Newcastle’s intu Eldon Square.

The 4,400 sq ft store will be Morphe’s first in the north east of England as the American beauty brand works with intu to expand into some of the most popular retail locations across the UK. It will open another store at intu Victoria Centre in Nottingham this summer.

intu Eldon Square is one of the UK’s largest city centre shopping destinations, with a 37 million annual footfall and a strong line-up of other high profile and international retailers at the heart of Newcastle, including All Saints, Hollister and Apple. 

Mark Spillman, Morphe Regional Manager EMEA, commented: “We know that Morphe will thrive at intu Eldon Square as it’s the ideal location for our newest UK store and the first in the north east of England. This hugely popular shopping destination is at the heart of one of the country’s most exciting cities and attracts a high footfall thanks to the fantastic mix of retail and leisure brands already in place. We can’t wait to start offering customers in Newcastle the full Morphe experience.” 

Founded on the principle of “a beauty brand created for the creators”, Morphe’s high-quality range of brushes, palettes and cosmetics are wildly popular with make-up fans and professionals alike, with 9.7 million followers  on Instagram. Morphe is currently distributed in 34 retail stores throughout the United States, Canada, and the United Kingdom and will be available in 39 retail stores by the end of August 2019.

Kate Grant, regional managing director, intu said: “Morphe is a fantastic fit for intu Eldon Square’s vibrant location and flourishing retail and leisure mix and will be a very welcome addition for our high footfall of customers. Thriving destinations like intu Eldon Square and intu Victoria Centre are key to Morphe’s UK expansion strategy, as they provide fantastic opportunities to increase its already impressive fanbase with compelling customer experiences that you can only get in store.”

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