Millions of shoppers will wait online to access ecommerce websites this holiday season, Queue-it data reveals

Virtual waiting room technology provider Queue-it that alleviates website overload, announces new statistics that reveal information about how ecommerce companies will prevent website crashes and enhance their customers’ shopping experience during the holiday season.

Data pulled from Queue-it’s top ecommerce customers shows that over the 2017 Holiday Season period, 133 million end-users went through one of the online queues set up by Queue-it’s customers, a 27% increase over 2016. With the holiday season being packed with one shopping cart-busting date after another, 2018 could see over 180 million end-users pass through a virtual waiting room. With such unprecedented online attention, ecommerce businesses have to be prepared for every day in the holiday shopping period, not just major campaign days like Black Friday or Cyber Monday. By the end of the Black Friday weekend, over 4 billion end-users will have passed through Queue-it’s virtual waiting room platform.

“Online holiday shopping traffic is peaking earlier and lasting longer,” says Co-founder and CCO, Camilla Ley Valentin. “With the large span of sales that we’re supporting this holiday season across the globe, we especially expect to see an exponential increase in the number of end-users that will go through our enterprise customers’ virtual waiting rooms. We look forward to continuing to deliver fairness to online end-users worldwide,” says Camilla.

In our connected world, ecommerce websites and apps are expected to be available 24/7, with zero downtime. Ecommerce businesses can ensure that their shoppers have a fair and stress-free purchasing experience by preventing website outages providing a fair platform where shoppers can buy their favorite items. To manage expectations, during the holiday season, Queue-it’s virtual waiting room ensures high availability during expected and unexpected traffic peaks by offering 24/7 site coverage.

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