Micro Skate announces UK launch

Micro Skate, the leading global inline skate brand, has officially launched in the UK. The company, which has gained a substantial following among urban skaters worldwide, has made a significant investment in its operations, particularly within its Kids range, and is now offering its range of inline and urban skates to retailers, buyers and stockists in the UK.

Micro Skate UK offers high quality, beautifully engineered inline skates with intelligent safety features. The brand –which operates independently from Micro Scooter – has a ‘Kids’ range for children of all ages and skill levels, and an ‘Urban’ range for older, more experienced skaters, plus accessories such as helmets and safety equipment.

The brand is endorsed by some of the world’s leading urban skaters. Ricardo Lino, Oksana Pervenenok and Marta Skubis are among the award-winning professionals and world class athletes who are ambassadors.

In the UK, Micro Skate has already started to gain traction online among British youngsters through influencers such as Jack Tierney, a popular British inline skater with over 120,000 Instagram followers, and Nicola Torelli, who has created huge excitement ahead of the UK launch with his stylish, viral videos and signature skating style.

A spokesperson from Micro Skate UK said: “Micro Skate has over 20 years’ experience manufacturing inline skates of exceptional quality that exceed all global design and safety standards. During this time, it has gained quite the following among urban skaters.

“We’re excited to be bringing Micro Skate to the UK; partnering with retailers to give children who love to skate, and those who are keen to learn, the chance to get their hands on this internationally recognised brand.”

The range of skates launching in the UK includes models for complete beginners through to pro level, suitable for children and adults of all ages.

Micro Skate UK will be supporting retailers through significant investment in marketing activity. The brand has appointed Wonderer PR, a leading consumer agency, to manage a comprehensive media relations, brand partnership and influencer relations strategy to increase product appeal and raise brand awareness.

Robyn Ellis, Director at Wonderer PR, said: “The launch comes at a time when roller skating and roller blading are having a huge resurgence, particularly among tweens. In recent weeks #rollerbladingisback has gained momentum and has been trending on Instagram, while the #rollerskateschallenge has really taken off on TikTok. We don’t see the trend slowing down any time soon and are excited to launch some really creative campaigns as we support the growth of the brand here in the UK.”

Micro Skate UK also has a partnership with Zebra Skate London, a skate camp offering group and private lessons for adults and children who want to get involved with the sport. It plans to run public, media and influencer events to support retailers and stockists over the coming weeks.

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