Marble décor a backdrop for iconic British fashion label

Retail environments are designed with high traffic footfall in mind. When situated in an airport, such as London Luton which sees 14.5 million passengers passing through each year, the requirement for durable surfacing becomes even more important.

Fiorelli is known for its stylish and modern pieces. When interior designers Beyond Communications were tasked with developing the shop for the iconic label in London Luton Airport, they approached its design with an understanding of the practical demands the surfacing materials would be under as well as a recognition of the importance of aesthetic to reflect the brand.

To showcase Fiorelli’s hero products to their full potential, the Calacatta Marble décor from the TrueScale range by Formica Group was selected.

TrueScale’s Calacatta Marble look is based on a genuine Italian Calacatta marble slab, discovered by the Formica Group design team during their global travels to source authentic décor motifs.

With real marble’s high cost to source, its propensity to stain and a density that makes it difficult to work with, TrueScale offers an authentic visual solution in laminate that is significantly easier to apply in the retail environment and maintain. Its genuine marble representation is a fraction of the price and demonstrates that beautiful surfacing does not have to cost hundreds of pounds, even if it looks as though it does.

Applied to the shop’s plinths, branded panels and at the cash register, the time-honoured marble effect is a fitting backdrop for one of the UK’s leading fashion and accessories brands.

Calacatta Marble includes no repeat veining across the full width of the laminate sheet that gives the décor its authenticity, helping to provide an upscale identity to Fiorelli’s retail environment.

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