MAPIC Food & Beverage takes place from 23rd – 24th May

Reed MIDEM, organiser of MAPIC, is set to launch the first ever edition of MAPIC Food & Beverage this week, with exhibiting retailers including brands such as Jamie Oliver Restaurant Group, KFC, Starbucks Coffee Company, Mama Burger and Five Guys. The inaugural edition of the event will be held in Milan, Italy on 23rd – 24th May 2018 at MiCo – Milano Congressi.

The global retail real estate industry has been going through structural change in the last few years stimulated by demographic shifts, technological advancements and increasing consumer expectations. These market forces have raised the importance of a compelling and business critical food and beverage offering within a retail environment. Getting the right mix of F&B is one of the holy grails of retail and while there will always be a demand for certain well-known brands, consumers are becoming more willing to try something new.

In this regard, MAPIC Food & Beverage will be a haven of opportunities for both new and established food and beverage brands, allowing them to meet with key industry developers, Franchise Partners, F&B and travel operators who can assist them in growing their business on an international scale.

Francesco Pupillo, Deputy Director Mapic Markets, Reed MIDEM commented: “At a time when food and beverage is quickly becoming the most important part of any retail destination, MAPIC Food & Beverage will bring together the best in breed from the F&B and real estate sectors, creating a vibrant environment for networking, exhibiting and discovering. Some of the key elements of the first ever MAPIC Food & Beverage will be the exhibition zone, which will be home to major international F&B players. The networking zones will allow attendees to meet new contacts, receive business recommendations and attend dedicated events.”

MAPIC Food & Beverage is a unique business platform that aims to be an effective international marketplace dedicated to food and beverage players within the retail real estate industry. It will feature an exhibition area where retailers can showcase their concepts to international real estate professionals looking to expand their foodservice retail mix in shopping centres, transit zones, high-streets and outlets. In addition to this, the event will offer conferences, pitching sessions, a tasting area as well as outstanding opportunities for networking.

In contrast to MAPIC in Cannes, retailers with be the exhibitors and real estate professionals will come as visitors. Retail operators and master franchise companies will be present at MAPIC Food & Beverage, including Amrest, Azadea, Blackwood, CAA Global Brands, Harper Dennis Hobbs, Iran Mall, Westfield, INTU, and United Developers/Place Vendome.

For more information, visit the MAPIC Food & Beverage website www.mapic-foodandbeverage.com.

Click here to register for your ticket.

 

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