M·A·C Cosmetics Launches at Liverpool ONE

Beauty brand M·A·C Cosmetics has officially launched its 2,654 sq ft retail space at Liverpool ONE, serving as the brand’s new flagship location in the city.  

Situated at 33 Paradise Street, the new store offers M·A·C’s cult-status product collection backed by the ethos of “by makeup artists, for makeup artists”, which has seen the brand consistently endorsed by professionals and celebrities since 1984.

The unique in-store experience includes a new ‘Virtual Try-On’ technology which allows customers to digitally sample an extensive range of eye and lip shades through application to photos or live videos. This innovative tool forms part of the store’s precautions for the safety of customers and staff, in line with government directives and Liverpool ONE’s own post-lockdown safety measures.

Along with M·A·C’s cruelty-free makeup, skincare, brushes and accessories, the new flagship also offers a dedicated pampering station, as well as having qualified make-up artists on hand to provide expert advice to customers.

Alison Clegg, Director, Asset Management, Grosvenor Europe, commented: “The opening of the new M·A·C Cosmetics flagship is a much-anticipated event for the many brand devotees in the Liverpool area. This is yet another significant launch for Liverpool ONE to celebrate post-lockdown, and M·A·C’s entrance is set to strengthen Paradise Street as a beauty hub in its own right, alongside Morphe and Too Faced.” 

Cushman and Wakefield and Metis acted for Liverpool ONE. Cushman & Wakefield represented M·A·C Cosmetics.

Comments are closed.

    Inspired Lighting Skyscraper – Nov 19
    Recolight right-hand skyscraper April 20
    PSL right-hand skyscraper April 2020
    Perspex right-hand skyscraper April 20
    MEDITE SmartPly r/h Skyscraper Nov 20
  • A1 Retail Twitter

  • Search