Lyle & Scott to open its first store in UK capital in London Designer Outlet

  • British Menswear brand Lyle & Scott signs lease on store at London Designer Outlet (LDO)
  • The brand joins the likes of premium and lifestyle fashion brands such as Police, Guess & Kurt Geiger  
  • Lyle & Scott is the latest brand to sign at London Designer Outlet since the start of the pandemic

Chris Winter/Wembley Park.

With excitement in the air at Wembley Park as it embarks on an events-filled summer, London Designer Outlet is adding to the neighbourhood’s celebrations with the announcement that British menswear brand Lyle & Scott is joining its premium fashion offering.

The heritage label will occupy more than 800 sq ft in the capital’s leading fashion and lifestyle outlet centre, which will be the fashion retailer’s only destination in London and the brand’s only outlet store to open in 2021 in the UK.

Lyle & Scott, which was founded nearly 150 years ago, originally specialised in designing and retailing Scottish knitwear. With an archive of luxury fashion designers, it was exclusively granted a Royal Warrant and has gone on to develop sporting and music heritage and appeal to the wider public. The brand will bring its iconic golden eagle-brand to LDO’s affluent catchment.

Philip Oldham, Chief Executive Officer of Lyle & Scott, said: “Many of our loyal customers have favourite items of our clothing linked to treasured memories. Opening at London Designer Outlet, itself a destination that is about the sensory experience of retail, gives us an incredibly exciting opportunity to meet more of our customers and create more memories. We’re greatly looking forward to opening our new store, welcoming guests so they can experience the Lyle & Scott brand for the first time in the capital in a safe, enjoyable environment.”

London Designer Outlet, which is set among the wide boulevards of Wembley Park, welcomed a series of new retailers over the course of 2020 despite the pandemic. This included Police in its first store in the capital, British handbag and accessories retailer Radley and other international fashion brands.

London Designer Outlet is managed by Realm, a UK specialist outlet operator, and is part of Wembley Park, the multi-billion pound transformation by Quintain surrounding the world-famous National Stadium.

Christine Grace, Leasing Director at Realm, said: “London Designer Outlet has maintained impressive momentum throughout the pandemic, signing leases with and opening the doors to new brands that guests will love. It’s a reflection of the urban outlet centre’s open air design, premium fashion and retail, vibrant F&B and excellent guest service that every time we have reopened post-lockdowns, people have flocked back to London Designer Outlet once again. Lyle & Scott is the latest brand to join our community of brands and will be a very welcome treat for our fashion-savvy guests as they look for the highest quality clothing at outlet prices.”

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