Lululemon – Breathe by Lucky Fox

Seeking to contradict traditional Christmas windows schemes, and stop shoppers in their tracks, Lululemon challenged Lucky Fox with designing and installing a modern and forward-thinking scheme for their Christmas campaign, “Breathe it all in”.

Working as a reminder to Lululemon guests to breathe into the joy, connection and calm of the holiday season, the campaign beautifully captures the array of emotions experienced into a palette of gradient colours.

Echoing the campaigns ombre colourways, Lucky Fox went to work building and installing towering columns made from two-way mirrors with moving colour lights inset into them, which fill the entire window space. The lights within the mirrors move like effervescence and change colour to reflect the gradient campaign colours. The resulting illusion of an ombre light show works to catch the eye of passers-by and contrasts against the reflective black glittered floor and walls. Encouraging customers to interact with the scheme, sensors applied to the glass using conductive ink trigger the mirrored posts to change colour by placing their hands on the window.

Displaying key pieces from the brand’s collection are jumping mannequins, suspended in the air to give the illusion of them in action.

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