Lululemon Align by Lucky Fox

To celebrate Lululemon’s number one yoga pant – the Align – Lucky Fox designed a window scheme to showcase the meticulous development process undertaken by a team of designers and scientists to create the athleisure brand’s hero piece.

Central to the window display scheme is a large 3D ‘DNA’ hanging structure designed and produced by Lucky Fox to fill the entire window space. Hanging above Lululemon’s mannequin army, the structure works as a subtle nod to the science involved in the development of Lululemon’s ‘Perfect Pant’.

Giving more depth to the scheme are reflective window vinyls echoing the shape of the DNA structure. Elsewhere, key product information is printed onto acrylic and hung at intervals between the mannequins and molecule installation. The scheme was rolled out across all of Lululemon’s UK and European stores.

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