Lucky Fox for Lululemon – #18in18

Lucky Fox were briefed by Lululemon to design, produce and install a scheme for the Regent Street, London store to kickstart the new year by highlighting their #18in18 activation – 18 goals to achieve in 2018. Fun characters by illustrator Holly St Clair filled the windows and various goals were added to the mannequins, the campaign’s ‘goal squad’. Holly St Clair even appears as an artist in residence in the window each Saturday throughout the scheme to fill the window with illustrated goals suggested by shoppers!

The monochrome scheme is echoed instore as well with illustrated vinyl appearing on the floor and product fixtures. The scheme was also rolled out to their UK and European stores.

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