Loyalty Pro extends its community loyalty scheme to traders in CH2, Chester

Loyalty scheme racks up nearly 3,000 card holders in Hoole trial

Loyalty solutions provider Loyalty Pro is extending its popular loyalty scheme across the whole of CH2, Chester, following a hugely successful trial in Hoole.

The loyalty scheme now has almost 3,000 registered card holders, allowing customers to use one loyalty card or app for all the participating community retailers, bringing traders closer together and boosting the local economy.

As part of ‘Phase 2’ of its new rollout, Loyalty Pro has also released an exciting update of its app, showing all store locations, points accrued and store offers on an interactive map. The scheme has also been adapted to ensure that even small traders without a shopfront, such as local dog groomers, mobile hairdressers and B&Bs, can participate.

All Hoole Loyalty Scheme registered traders have access to the GDPR-compliant Loyalty Pro portal to send ad hoc direct marketing messages by email, app notification and tablet messages to anyone to has purchased from them.

Points accrued are normally converted into instant monetary vouchers redeemable in the store, but customers can opt to donate excess points to one of the local registered charities. The Hoole community centre and Local Hospice Claire House being two who have already benefitted.

A survey of the card holders was overwhelmingly positive, with over 95% of respondents finding the scheme easy to use. Encouragingly for local businesses, 75% of people are opted in to receive bi-weekly card holder emails with open rates well above average.

Rob Meakin, Managing Director at Loyalty Pro, said: “We’ve been greatly encouraged by all the positive feedback we received in Hoole. The survey showed card holders wanted the scheme to encompass more local businesses over a wider area, and so we’re delighted to be able to offer more retailers and customers the chance to show their support for the community.

“Nobody wants to see rows of empty shops, so communities need to cooperate to ensure their highstreets are vibrant. This type of scheme allows retailers to participate without the significant costs of running an individual loyalty scheme. It’s much easier for the customers, as they only need to carry a single card or smartphone, and the charity & not-for-profit element means the local facilities also benefit. It’s a win-win-win.”

For more information on the new scheme, please go to http://www.lovehoole.com/


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