LOVE IS FOR EVERYONE: Boohoo & Boohooman Launch Latest Pride Collection

Online retailers boohoo & boohooMAN have created an exclusive capsule collection for Pride, launching globally in June.

This June, online fashion retailers boohoo & boohooMAN will be launching their latest Pride collection. This year in particular, the overarching concept of unity has never felt so strong, and this collection truly reflects that.

The inspiration behind the collection and messaging derives from uniting as a community and standing together in spirit even when we physically are unable to. It is important that we show love and support to one another at a time where we have never been more united to help ultimately create a more loving, kinder and safer environment.

‘Each year, Pride is an incredible time for bringing people together. We may not be able to go to concerts, carnivals and parties this year, but the pride of our community will still be out in force. Pride is not just a party, it is a spirit we all feel & a celebration of the LGBTQ+ community’ – boohoo & boohooMAN.

The campaign sees an ordinary apartment brought to life through hints of rainbow lighting to reflect everything we love when it comes to Pride. The range sees a neutral, monochrome colour palette and streetwear silhouettes mixed with slogan prints and rainbow accents. Simple yet powerful in meaning, the collection is here to celebrate everyone, and this is shown by one of the t-shirts that reads LOVE. You, me, him, her, they, them, us, whoever, EVERYONE.

The collection, available in sizes XS – 4XL, ranges from £5 – £45.

boohoo & boohooMAN will be donating £10k each to Outright Action International, The Brighton Rainbow Fund to support the amazing work they do for the LGBTQ+ community and a further £10k to The Marsha P. Johnson Institute – a charity that protects and defends the human rights of Black transgender people.

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