Grosvenor Europe has today announced that realbuzz, the independent performance leisure and fitness brand, has opened a 1,400 sq ft store on Liverpool ONE’s St John Street.

The online retailer’s new physical store stocks the brand’s range of performance leisure and fitness products, including trainers, apparel, accessories and nutritional supplements from major brands including  Adidas, Nike, Asics, New Balance and Mizuno.  Complementing their comprehensive existing online offer, the store will be a retail hub for the local running community, offering store-based running clubs, lockers for customers and expert staff on hand to advise with local running knowledge.  realbuzz has ambitions for a further 30 physical stores in the next two years, focusing on the UK over the next 12 months, before rapid expansion in the US and Australia.

Paul Eaton, Chief Marketing Officer at realbuzz, said: “We have built a loyal online community and are thrilled to now bring the buzz to our fitness focused customers in the Liverpool region.  Located right in the heart of the city, Liverpool ONE has an impressive footfall, appealing to visitors from throughout the North West, as well as the significant number of tourists who enjoy the city, making it the clear choice for the next step in our countrywide expansion.”

Alison Clegg, Director, Asset Management, Grosvenor Europe, which manages Liverpool ONE,added: “realbuzz is a great addition to St John Street’s line-up, sitting alongside much-loved brands such as Zara, Apple, Office and Victoria’s Secret.  There is an increasing trend of online brands taking physical space, and Grosvenor is keen to support this evolution as it creates a diverse and modern line-up of retailers.  We share the brand’s ethos of promoting a healthy, inspiring and collective community and look forward to seeing this grow at Liverpool ONE.”

This opening follows the recent news that Nespresso has launched a 1,600 sq ft concept boutique at Liverpool ONE, the first of its kind in the UK and only their third globally, following trials in Cannes and New York.  Nespresso joins the recently opened Molton Brown store and a Mercedes pop-up on St Peter’s Lane.

Metis Real Estate and Cushman and Wakefield acted for Liverpool ONE.

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