Liverpool ONE celebrates student success

Liverpool ONE hosted its first student event of the year on April 27th and the event set new records in terms of visitor numbers in store. Despite student numbers in the city not being quite back up to 2019 levels, Liverpool ONE recorded a footfall of 75,000 entering stores, 22% up on the same day in 2019 and 13% above footfall volumes on a typical Wednesday.

More than half of all Liverpool ONE’s retailers and F&B operators participated in the event, which was supported by live bands in Peter’s Lane, a DJ truck on Paradise Street, and the Invisible Wind Factory performing on roller skates on South John Street.  An extensive paid social media campaign raised awareness of the event.  Liverpool ONE also worked with local Student Unions to promote the event, including in student accommodation across the city, university buildings and other focal points for students in the city centre.

Donna Howitt, Place Strategy Director at Liverpool ONE, said: “Liverpool ONE has always been very popular with students, but it was great to see so many enjoying our dedicated event.  Our retailers, restaurants and bars really got behind it too, providing not just great offers, but additional entertainment and experience to complement everything we were providing across the estate.  The results speak for themselves, but our next student event later in the year will be even bigger and better.”

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