Launch of Pass on Plastic pop up in Carnaby London

Shaftesbury, Project 0 and Sky Ocean Rescue join together with HRH Princess Eugenie of York, Pixie Geldof, Jo Wood, Jaime Winstone and Clara Paget for an exclusive pop up in Carnaby, London with the urgent need to reduce consumption of single-use plastic

Simon Quayle, Director of Shaftesbury (owners of Carnaby Street) launches the Pass On Plastic Experience with Plasticus (Sky Ocean Rescue’s quarter tonne whale) under the Carnaby Street Arch; an immersive pop-up ocean experience created by marine conservation organisation Project 0, with Sky Ocean Rescue, to inspire people to make everyday changes to help stop the ocean from drowning in plastic. Photo credit Doug Peters/PA Wire

Shaftesbury, Project 0 and Sky Ocean Rescue announce the launch of Pass on Plastic, an exclusive and exciting pop up ocean experience will open at 20 Beak Street in London’s world-famous Carnaby area.

Open between 8–24 June, the creatively driven project aims to raise awareness for ocean conservation. Shaftesbury, owners of Carnaby, have donated the space as part of their sustainability program. This follows their recent installation of a public water drinking station in Kingly Court, Carnaby’s F&B emporium, to encourage visitors to the area to fill their reusable water bottles.

Simon Quayle, Director, Shaftesbury states: “We are delighted to host this amazing installation in Carnaby and are proud to be able to support this campaign to raise awareness to a global audience of the urgent need to preserve our ocean. We are working with our tenants to help create strategies to reduce use of single-use plastic.”

Launching on World Oceans Day, 8 June, the pop-up from Project 0 and Sky Ocean Rescue, leading ocean conservation organisations, aims to inspire people to eliminate single use plastics and show how everyone can easily change their consumer habits. The creative hub will feature art, music, film, performances, inspiring talks as well as guest appearances by a few famous faces.

Pass on Plastic has collaborated with some of the world’s most influential artists and culture makers to create unique a range of organic T-shirts called ‘Salt-T’ by the likes of Ronnie Wood, Alice Temperley, Pixie Geldof, Fearne Cotton, Slash, Lily Donaldson, Henry Holland, Tracey Emin, and Leah Wood, prices from £29.95 with exclusive prints available to buy in the pop up. Limited edition canvas tote bags will also be available to buy in the store from £25 with all proceeds going to towards protecting the oceans.

Artists Paul Karslake and Tess Felix will be displaying ‘rubbish’ art, and Brazilian-Armenian jewelry designer Ara Vartanian will sell his beautiful shark ring. Project 0 ambassadors and friends will also support the pop-up with surprise DJ sets and live music sessions throughout the exhibit including La Roux, Nick Grimshaw, Raff Law and singer Bernard Fowler (The Rolling Stones) who will be on hand to sign copies of his record The Bura.

The Pass on Plastic Experience will also feature upcycled surfboards featuring the work of popular London street artists including Annu Kilpelanien, David Shillinglaw, Lily Mixe, Paul Insect, and Pure Evil; and stunning artwork will be on display, including artist Kristjana S. Williams. The pop-up will include many other surprises over the course of two weeks, including a beautiful Instagramable ocean mural.

To find out more information about the pop up visit and follow @CarnabyLondon. Project 0 Board member and actor James Jagger, said “Besides its incredible beauty, the ocean gives us food, air to breathe, and supports all life on Earth. We are grateful to Shaftesbury for lending us this space in one of the best parts of London – my hometown – and our new partnership with Sky Ocean Rescue. Together we’re going to inspire more a lot more people to join the movement to reduce their plastic footprints and eliminate single use plastic from their lives.”

“Project 0 and Sky Ocean Rescue are doing great work in raising awareness of the issues caused by single use plastics and, more importantly, how we can all play our part in reversing the truly awful damage we have done to our beautiful marine life” says Project 0 Ambassador, HRH Princess Eugenie of York

Of the partnership, Fiona Morgan from Sky Ocean Rescue said “We are excited to be working with Project 0 to inspire the public to stop using single use plastic. Our oceans are drowning in it and so now is the time for fundamental change. Together we hope to empower people, providing the simple tips and changes to enable us all to cut our use of single use plastics and save the most precious natural resource we have.”

Photo credit Doug Peters/PA Wire

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