Landsec launches new retail & leisure offer to help partners respond to fast-evolving landscape

Landsec is pleased to announce the launch of a new product offering for retail and leisure brands today, developed in response to rising demand from digital natives and the rapidly evolving needs of traditional retailers.

The new offer is made up of four packages: Home, Platform, Platform+ and Spotlight.

The suite of products offers more flexible lease options – ranging from one day to three years – lower initial capex requirements and features to enable better use of data-driven insights for an improved visitor experience.  The offer has been designed to make physical space more accessible to smaller retailers, independents and digital natives, as well as to provide more established, flagship brands with greater flexibility to experiment with new models and build a truly integrated brand experience for shoppers. Please see details below:

  • Home offers premium space for more established brands, ready for bespoke fit out, in the most compelling destinations. Available on 18 month+ lease terms
  • Platform offers agile spaces, ready for a quick bespoke fit out, on shorter 3 -18-month lease terms
  • Platform+ offers short-term, ready to launch, play & play brand activation spaces. Lease terms are highly flexible, ranging from 2 days to 3 months
  • Spotlight offers highly flexible activation space in the common domain. Lease terms range from 1 day – 3 years

These new products mark the next step in Landsec’s journey towards a more customer-centric retail model and are the result of a collaborative consultation process with prospective brand partners of all shapes and sizes. The offer is being launched at Trinity Leeds, where the products have already been trialed for five months with luxury trainer retailer, Kick Game and gift store, Curated Makers.

Landsec will be rolling out the products across the rest of its portfolio later this year, with plans already in place to expand to Bluewater in the summer and St. David’s in the Autumn.

Nik Porter, Head of Retail Brand Management at Landsec, said“It’s no secret the retail and leisure industry has witnessed deep-rooted structural shifts in recent years and the requirements for physical space have changed dramatically. A traditional, one-size-fits-all leasing model is no longer fit for purpose. Our new products reflect this new reality. There is something for brands of all shapes and sizes – from digital natives looking to ‘test the waters’, through to large, established names wanting to inject new energy into their brand experience.

“The product launch supports one of Landsec’s core objectives – to focus on major retail destinations, keeping the in-centre offer fresh and relevant for guests, as well as brands. It’s also in line with our new partnership, insight-led approach to retail; built on closer, more collaborative relationships with retailers and leisure providers, ensuring we create value for everyone.”

Megan Jones, Founder at Curated Makers, said: “The Platform package has been a real game-changer for Curated Makers. It’s given us both flexibility and prime space in a busy, central location – a luxury many independents don’t get to enjoy this early on. What we offer is so different to what others bring to Trinity, we’re completely novel and are attracting new visitors which means everyone is able to benefit.

“We’ve already extended our lease and have been able to grow our partnership with Landsec as we grow as a business. We can’t wait to see where we go next.”

 

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