Kleenex® partners with Mind to launch range of Collection Cubes to encourage people to ‘Take a Moment’

  • The new Take a Moment Collection features a range of colours and designs, poetry and visual cues
  • Through sales of the new range, Kleenex® is donating a minimum £100,000 to the charity and funding up to 25,000 calls to its Infoline, a helpline offering mental health information and advice to anyone who needs it

Kleenex has unveiled a new range of its iconic Collection Cubes and pocket packs, created in aid of mental health charity, Mind.

Over lockdown, mental health services have been in more demand than ever. Last year alone, Mind’s mental health information was accessed over 20 million times, the highest number on record. Kleenex believes that emotional wellbeing is just as important as our physical health, that’s why it has formed a partnership with Mind to encourage people to take a moment to check in on their mental wellbeing, which is all the more important in the wake of the pandemic and as lockdown lifts.

For every box or pocket pack sold from the Take A Moment collection, Kleenex is donating to Mind, with a minimum of £100,000 and funding up to 25,000 calls to support the charity’s Infoline – helping more people get the support they need. By buying a Take A Moment Collection Cube, Brits can help themselves and others to take more mental health moments. The more packs purchased*, the more Kleenex will donate to Mind as part of its ongoing partnership.

Each box in the new Kleenex Take A Moment collection is designed to act as a colourful, physical reminder to people to pause and check in with their mental wellbeing, or a loved one’s. Four different eye-catching designs have been released, in gradients of orange, blue, purple and green – so that whether heading out or coming home, there is a constant reminder to take that moment. The boxes also feature a corresponding poem; a list of words that aims to inspire people to acknowledge how they’re feeling.

Kleenex® is rolling out a 360° marketing campaign later this summer, helping to drive donations to Mind® and the crucial work they do to make sure anyone experiencing a mental health problem gets support and respect – and continuing the partnership into the second half of the year.

The new Kleenex Take A Moment Collection Cubes and pocket packs are available at all major retailers from late July. RRP: £1

For more information check out: https://www.kleenex.co.uk/. If you need any support for your mental health, contact Mind on 0300 123 3393.

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