• The three-day event will help consumers save money and get exclusive deals on the products they have been dreaming of
  • The announcement comes as Klarna celebrates 150 million consumers and 400 thousand merchants
  • The Dream Deal Days event will take place globally from Friday 27th to Sunday 29th May 2022 with select Klarna merchants including Crocs, Farfetch & Pandora

Klarna, a global retail bank, payments, and shopping service, has announced the launch of Dream Deal Days, a three-day event offering consumers exclusive deals and exciting product drops with some of the world’s biggest retail brands.

The event marks Klarna reaching the milestone of 150 million users and 400 thousand merchant partners. As a thank you to Klarna’s consumers, the Dream Deal Days event will take place across 19 markets1 globally between Friday 27th and Sunday 29th May, offering shoppers the opportunity to benefit from exclusive deals and discounts at some of the most desirable brands in the world.

A global survey involving more than 19,000 consumers from 19 countries reveals that approximately half (46%) of shoppers across the world currently have an item they would describe as “their ideal dream purchase”, while almost as many (43%) are planning to make a dream purchase for someone other than themselves. And even though more than one third (37%) argue that it’s impossible to put a price tag on what should be considered an ideal dream purchase, the top reason it has not yet been bought is because it’s considered too expensive (62%).

Partnering with some of the best known retailers from fashion, electronics, beauty and homeware the event will help consumers save money and get great deals on dream purchases found on wishlists all over the world, including the millions that have been saved on Klarna’s in-app wishlists. The deals will be available through Klarna.com, the Klarna App and participating merchant’s websites.

In addition, there is also the opportunity to win prizes by entering into a competition2organised by Klarna to celebrate some of the milestones from its 17 year history. Prizes include exciting global live experiences featuring familiar famous faces from previous Klarna campaigns. The competition entry form will be discoverable on Klarna.com from 20 -29 May.

David Sandström, Chief Marketing of Klarna,said: “17 years ago, Klarna set out on a journey to achieve one mission; to make payments simple, safe and smoooth for millions of people across the globe. To have reached 150 million Klarna consumers is an amazing achievement and there is no better way to mark this than the launch of Dream Deal Days. This event is Klarna’s opportunity to give back to our community, presenting our users with the chance to purchase exclusive deals at great prices however they choose to pay. Klarna has come a long way since we started out but we remain customer-obsessed and this is a further chance to repay our customers by helping them get closer to their dreams.”

To read more, visit the Dream Deal Days website.

1 Participating markets include: US, Canada, UK & Ireland, Germany, Austria, Australia, New Zealand, Sweden, Finland, Norway, Denmark, Belgium, Netherlands, France, Spain, Italy, Portugal and Poland.

2 Full details of the competition can be found here.


September 2023 issue

2023 A1 Buyers Guide