Klarna announces global roll-out of shopping app

  • Klarna’s new all-in-one shopping app is being launched to all markets globally.
  • App provides Klarna customers with a single destination to carry out all of their online shopping: shop at all stores online, unlock deals and price drop alerts, manage payments and view delivery tracking. A space to collect loyalty cards, additional money saving tools, live shopping events, and integrations powered by third parties will be added soon.
  • App continues to be a growth engine for partner merchants, with more than 18 million consumers shopping through the app every month.

 

Klarna, the global payments provider and shopping platform has revealed its new all in one shopping app across Klarna markets.

As the app economy grows, consumers face an increasingly cluttered and confusing landscape of e-commerce apps – this is frustrating and time-wasting for the consumer. Klarna solves this by launching the only app consumers need. Consumers can now shop at all online stores through the app, explore exclusive deals and personalised shopping collections, save items and unlock price drop notifications, view items’ delivery tracking, manage payments and returns, and more. With Klarna’s interest-free shopping feature consumers can now use Klarna’s payment methods at all online shops, regardless of whether they are directly partnered with Klarna or not. The new Klarna app will fundamentally change the end to end shopping experience, placing consumers firmly in control with an app that meets their real needs.

The app has been tested in a few markets for some time, including the UK, but is now being launched in ten new markets. With the updates, Klarna’s app, with its more than 18 million monthly users globally, continues to be a growth engine for Klarna – affiliated merchants.

Mobile commerce continues to grow at a tremendous rate, with retail app downloads in the UK increasing by 36% in the last two years and in-app purchases by 54%*. While the rise of e-commerce has made shopping more accessible than ever before, it has also created friction throughout the shopping journey. Today people want streamlined, integrated experiences that respond to their specific needs while also saving them time and money.

Additional features will soon become available that will further bridge the gap between shopping and payments. This includes a collective loyalty card space, additional money-saving tools, social features such as live shopping events and product data that will make price history, reviews, and store availability visible; and much more. Klarna will also enable third-party integrations going forward to provide even more solutions and services that will make Klarna the ultimate shopping browser of the future.

A recent global survey conducted by Klarna revealed that 70% of consumers would choose a single shopping app that allows them to perform multiple actions in place of having to switch between apps. Over 68% of respondents rated simplicity in the shopper journey and time saving as the two most significant benefits. The new Klarna shopping app answers this call, giving consumers everything they need right at their fingertips – eliminating the need to switch between several apps.

Sebastian Siemiatkowski, CEO of Klarna:Today people seek simplicity that solves for their specific needs in one place and enables a range of activities across their shopping journey. Switching between apps is something we as consumers find more and more frustrating. Today we are announcing a major milestone on our journey to helping people save time and money and giving them more control over their finances. With the introduction of our new app, Klarna becomes an end to end shopping service that caters to many needs – from inspiration and discovery to seamless post-purchase experiences. Meanwhile, we’ve made transparent and flexible payments a possibility everywhere because we believe no one should ever have to pay credit card fees or high-interest rates.” 

The new Klarna app provides a shopping browser with a broad range of solutions and features that makes shopping easier and more enjoyable:

  • Shop at all online stores through the in-app shopping browser
  • Klarna’s new shopping feature empowers users with interest-free flexible payments at all online retailers, regardless of whether they’re partnered with Klarna or not. Powered by virtual one time cards, these are free to use and can be used at any online store
  • Curated content based on consumers’ interests and their favorite stores
  • Unlock exclusive deals and price drop notifications
  • Delivery tracking on all Klarna and non-Klarna bought items
  • Spending overviews and monthly budgeting
  • One-click payments, report issues, and returns

The new Klarna app is available to download for iOS and Android mobile devices. The new Klarna app is available in the US, UK, Australia, New Zealand, Germany, Austria, Spain, Netherlands, Belgium, Sweden, Finland, Norway, Denmark, Poland and France.

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