Landsec has welcomed kate spade new york, the global American luxury accessory and lifestyle brand, for the launch of their first full-price standalone store outside London at Bluewater, Europe’s leading retail and leisure destination.

The 1,600 sq ft kate spade new york boutique is located on the lower Guildhall next to Coach and opposite Michael Kors.  The new store stocks the brand’s iconic collection of handbags, small leather goods, apparel, footwear, fashion accessories and stationery.  To accommodate kate spade, English lifestyle brand, Aspinal of London, has relocated to a 1,300 sq ft unit on the upper Guildhall adjacent to Jo Malone.  kate spade’s store design has been carried out by Househam Henderson.

Robert Hardie, Senior Portfolio Manager at Landsec, co-owner and asset manager of Bluewater, said: “The premium retail experience provided by kate spade new york extends Bluewater’s appeal among affluent guests. This latest opening joins a stellar line-up of aspirational and premium brands within the scheme.  The launch clearly shows strong demand from high-end US brands to secure a foothold in Bluewater, following in the footsteps of Michael Kors and Coach.”

Deborah Lloyd, President and Chief Creative Officer of kate spade new york, added: “It’s incredibly exciting to be opening our first store outside of London. With a reputation as the leading retail and leisure destination in the UK, Bluewater was a clear choice for our first full price store outside London. As an American brand with a global sensibility, we are looking forward to introducing the full breadth of the kate spade new york lifestyle offerings to new and existing brand fans in the region.”

This opening marks the brand’s fifth location in the UK, in addition to speciality stores in London on Regent Street, Covent Garden, Sloane Square and Westfield.

This news follows a string of recent signings of international brands including Alex and Ani, Coach, Godiva and Neal’s Yard Remedies.  Earlier this year, Smashbox, the Los Angeles-based beauty brand, opened its first store in the South East at Bluewater, and global fashion retailer, Missguided, launched their first store outside of London.

CBRE and Time Retail Partners acted for Bluewater.  Harper Dennis Hobbs represented both kate spade and Aspinal of London.

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