As part of JYSK’s plans to expand in the UK, the largest Danish retailer, operating globally, will be opening its first Telford store on 2nd June 2022 at Unit NQ1, Northern Quarter, Telford Shopping Centre. The new store will be managed by Stephen Ambrose and boasts 1200 sq mtrs of floor space in the latest JYSK store concept layout. JYSK will bring affordable Scandi-chic homeware to Telford, in addition to 10 jobs being created by the Danish brand.

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home. JYSK is well known for high quality, on trend products for the home, from the bedroom to the garden. The brand has earnt a worldwide reputation of expertise and knowledge in sleeping culture and specialises in sleeping products created by experts, from mattresses, duvets, and pillows to bedframes and bases. To celebrate the launch, JYSK is thrilled to offer all customers up to 70% off hundreds of products for the duration of the opening week in the Telford store as well as additional great offers online and in all stores across the country.

“We are so pleased to be bringing JYSK (pronounced YOOSK) to Telford this June and for local shoppers to explore our huge collection of affordable Scandi homeware and garden furniture,” says Jenny Johnston, JYSK Sales and Marketing Manager, UK & Ireland. She continues, “the Telford Shopping Centre store will mean that local shoppers can access our brilliant same-day click and collect service as well as enjoying our exclusive in-store lines.  JYSK prides itself on its instore visual merchandising and Telford is no different, so we’re really looking forward to the locals of Telford and surrounding areas experiencing it themselves.”

The sky’s the limit for the Danish retailer as they set their next goal of 5000 stores worldwide. JYSK Telford will join 25 UK stores, three of which opened in 2021. The Danes are continuing to head up plans for expansion nationwide in the UK as two more stores are due to be announced in September with plans to open a further 4 stores in 2022. JYSK has seen record results in the UK & Ireland during the financial year 2020/2021, with total sales reaching €68.9M, an increase of 67% on 2019/2020 and homeware sales continue to soar. JYSK’s steady growth is owed to a continued focus by customers on home and garden improvements coupled with store expansion over the last year.

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September 2023 issue

2023 A1 Buyers Guide