The Sloane Stanley Estate has today announced the signing of popular juice bar and cafe, Joe & The Juice, at 299 Fulham Road due to open in December.

The brand will take a 2,130 sq ft unit with space for 50 covers.  Designed by an in-house team, the interior will create a spacious and on-trend destination for modern, health-conscious consumers.  Joe & The Juice will sell its popular and salubrious menu of freshly prepared juices, smoothies, shots, sandwiches and coffee.b

Founded in Copenhagen in 2002, Joe & The Juice has since firmly established itself with over 200 locations across Europe and America.  Alongside the healthy food and drink menu, the brand is well known for not following the usual service guidelines and customer handbooks, they instead create a natural, unique and inclusive store experience through inspired and empowered employees.

Commenting on the news, Hannah Grievson, Commercial Property Manager at Sloane Stanley said: “We are thrilled to announce Joe & The Juice to Fulham Road where they will further enhance the existing dining offer, joining leading operators such as Orée and Lievito. The brands nutritious but exciting approach to dining will be a welcome addition to an ever expanding healthy offer.”

Kasper Garnell, Head of Branding & Communication and Partner at Joe & The Juice added: “Following the success of our store on the Kings Road, we wanted to expand within this vibrant and exceptionally popular part of London. It’s apparent that Chelsea is full of health-conscious food lovers and we can’t wait to open our doors and continue to share Joe & The Juice with them.”

This news follows the recent announcement of a UK debut standalone showroom for luxury paint specialists, Benjamin Moore, on Fulham Road.  Earlier this this year, Sloane Stanley also welcomed a UK debut flagship for French furniture and interior design specialists, Silvera, at 241-245 Kings Road.  Italian pizzeria, Lievito, also opened its UK debut pizza and craft beer dining concept at 273 Fulham Road in March.

Sloane Stanley is one of the oldest landowning estates in London.  The Estate owns and manages hundreds of residential and commercial properties on the King’s Road and Fulham Road.

Serving a catchment of over 8.5 million people, the Estate has a Total Comparison Goods market potential of £555.5 million.  Dominated by premium and accessible premium brands that account for 74% of the total offer – which is much higher than the benchmark average of 50% – the area ranks in the top 3% of 4,300 Retail Footprint ranked centres nationally.

Savills and Miles Commercial represented Sloane Stanley.  HDH represented Joe & The Juice.

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