JD SPORTS OPENS UPSIZED STORE AT SILVERBURN

Silverburn announces that leading sportswear retailer, JD Sports, has officially opened its significantly upsized store at the shopping centre in Glasgow.

The new upsized store is nearly double the size of the original unit, covering a total of 12,831 sq ft across two floors. Designed by an in-house team, the JD Sports store features the brand’s latest concept with a complete range of trainers, sports and fashion wear from big-name brands such as Nike, adidas, and The North Face.

In addition to strengthening Silverburn’s comprehensive retail offer, the recent investment in the upsize of JD Sports reflects the increasing demand for sports fashion and fitness-focused brands across the retail and leisure sector. JD Sports’ enhanced offer also complements the recently announced addition of PureGym, which is due to open adjacent to Silverburn’s 14-screen Cineworld next year.

David Pierotti, General Manager at Silverburn, commented: “JD Sports’ significant investment in its presence at Silverburn is testament to the centre’s reputation as the region’s leading retail and leisure destination. The brand’s decision to upsize reflects strong occupier demand and is a prime example of the current trend amongst retailers to invest in large stores in prime regional locations. Since opening, the brand has amassed a strong following from Silverburn’s far-reaching catchment, and we know that our loyal customers will be thrilled with this brand-new store.”

Head of Acquisitions at JD Sports, Warren Thompson, added: “We are delighted to open the doors of our brand new upsized store which provides an enhanced experience and a far greater range of products. The Silverburn store has always been key in this region and the opportunity to nearly double the size to create this flagship will enable us to keep building upon this success.”

Anchored by Debenhams, Silverburn is home to over 120 retailers, including H&M, River Island, and Flannels, which opened its first Scottish store earlier this year. Silverburn also has an extensive leisure offer with a 14 screen Cineworld and a comprehensive line-up of 20 restaurants, as well as the recently announced addition of PureGym.

For more information regarding Silverburn please visit www.shopsilverburn.com

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