ITV signs as new sponsor for fashion on This Morning is proud to announce its new sponsorship of ITV’s fashion segment on This Morning, which is a year long deal beginning on 4th March.

The award-winning daytime television programme, which has spanned over 30 years and averages a million viewers per day, is taking on as its exclusive womens fashion sponsor.

The year-long partnership with the UK’s biggest daytime show will include broadcast sponsorship covering idents around the much-loved fashion segment, as well as digital inventory, social content and image rights.

Chris Chalmers, Marketing Director of Studio Retail, said: “This sponsorship is a great opportunity to increase awareness and reputation of our brand – especially with our fashion offering. ITV’s This Morning is loved nationwide, and we are proud to be partnered with it.

“We are looking forward to welcoming a wider audience through the huge following of the programme.”

Claire Heys, Brand Partnerships and Content Director, ITV, said: “This Morning is a much-loved programme which has been sharing essential fashion advice with viewers for over 30 years. I’m delighted that Studio has joined us as the new fashion partner to build a bigger relationship with consumers.”

The prestigious sponsorship comes after the recent rebranding of from Express Gifts Ltd. is the UK’s largest multi-range value retailer with around 1.9 million customers per year, trading through the website The retailer offers a wide range of products with over 63,000 SKUs available online ranging from clothing, electrical, household and gifts.

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