Italian Shoemaker Opens UK Flagship on Chiltern Street Marylebone

The Portman Estate has signed Italian Shoemaker, Velasca, to its 110-acre Estate in Marylebone, further extending the mens’ fashion offer on specialist independent shopping destination, Chiltern Street, to 13 brands.

Velasca is the latest in a line of premium menswear brands that have opened UK flagship stores in the Chiltern Street area in recent years.

Philip Norris, Director – Commercial Asset Management at The Portman Estate, commented: ‘The signing of Velasca to Chiltern Street is testament to the Street’s continued appeal to quality, independent and international retailers. Chiltern Street has established itself as a specialist shopping destination with a slow-fashion mindset. Velasca perfectly aligns with this ethos. We’ve no doubt the brand’s international, style-conscious customer-base will enjoy discovering Chiltern Street’s complementary mix of fashion and lifestyle brands.’

The boutique will be the brand’s first store in the UK, and will be home to the full collection of classic lines and accessories. Every pair of Velasca shoes is handmade in the Marche region of Italy – an area with a renowned shoemaking legacy – by local artisans using high quality, hand-sourced materials.

Jacopo Sebastio, Co-founder of Valesca, commented, “With its community of one-off concepts and like-minded brands that champion quality craftsmanship, Marylebone’s Chiltern Street is a great fit for Velasca. In the heart of one of the world’s style capitals, and with an abundance of local hotels and attractions bringing visitors from around the world, as well as a strong local community of residents and workers, this was the obvious choice for our UK flagship store – or as we call it ‘Bottega’.”

Since 2002, the Estate has directly invested an average of £20million per year throughout Marylebone, with an estimated £250million to be re-invested over the next ten years to ensure long term growth and create attractive, vibrant spaces for the Marylebone community to enjoy.

Leasing agents, Nashbond, act on behalf of The Portman Estate for Chiltern Street.

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