IRC (International Running Club) appoints Canoe to handle UK PR

IRC (International Running Club) has appointed Canoe to handle its UK launch and debut apparel collection.

Launching spring 2021, lifestyle running brand IRC (International Running Club) have appointed Canoe to handle strategic communications to coincide with their launch this March.

Celebrating the positive spirit of global running communities through a collection of responsibly made t-shirts, sweatshirts and hoodies IRC is inspired by the unrelenting appetite of runners to discover the world on two feet. The brand’s unique range is designed to appeal to an ever growing community of people who find health, inspiration and positivity through one of the world’s most accessible and popular activities.

“From our first exchanges, Canoe immediately understood IRC’s unique positioning. Born from the desire to combine for the first time the ultra-positive image of running with well-cut clothing and inspiring graphics to make it a strong Lifestyle brand. We are very happy that the Canoe can accompany us in our international development alongside brands that we respect”. Christophe Tomas. IRC (International Running Club) Co-founder.

“It’s a privilege to have been entrusted by I.R.C. to present the brand’s launch collection, one that’s sure to find appeal with widespread individuals who want to show their passion on a daily basis in undoubted comfort and style.” Chris Carr, Managing Director, Canoe.

Canoe will provide a range of communication services that includes media relations, product placement and seeding for IRC – the launch collection available to browse and purchase from the brand’s website on March 21st –

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