Wykeland has announced that, VERB, a new independent fashion brand, has opened at Flemingate, Beverley.  The brand takes a 1,550 sq ft store adjacent to fellow independent retailer and jeweller, Guest and Philips.

VERB founder Lee Wardell has 35 years of retail experience, previously managing the popular and long-established Leonard Silver Menswear in Beverley.  His new venture features menswear brands including Florentino; Gibson London; Pearly King; Brooks Taverner; Mac Jeans; Alberto Jeans; Goodwin Smith Shoes and an expanding range of womenswear.

The new store features leather Chesterfield seating, striking industrial lighting fixtures and a display centrepiece showcasing some of the top brands available.  It is open seven days a week and will create five new jobs in total.

Commenting on the opening, Lee Wardell said: “Supporting our great range of clothing is our commitment to provide outstanding customer service.  Our highly-trained staff will offer expert guidance and advice to customers who are looking for excellent product knowledge, high-end service and an independent shopping experience.”

“Beverley is a lovely place and we’re in a great location at Flemingate for customers to park and have a relaxing shopping experience combined with something to eat or drink at one of the centre’s great cafes or restaurants.”

David Donkin, Property Director at Wykeland Group, said: “We’re delighted that VERB has opened at Flemingate.  Lee brings his extensive knowledge and experience in men’s retail to the centre, together with leading brands of menswear and womenswear.”


“VERB will give customers a taste of something out of the ordinary which will complement Flemingate’s strong fashion offering and mix of high street and independent outlets.  It adds to Beverley’s ever-growing appeal as a retail destination and a great place to visit.”

Flemingate has a host of major high street names such as Debenhams, H&M, River Island, Peacocks, Superdrug, The Entertainer and Wilko as well as the multi-brand retailer Outfit, which features fashion must-haves from the likes of Topshop, Topman, Dorothy Perkins, Wallis, Miss Selfridge and Burton. These are complemented by high-quality independents such as Guest and Philips and homewares retailer, Baytree Interiors.

For more details visit the VERB website at  and follow them on Twitter: @verbFashion; Facebook: VerbFashionBev; and Instagram: verbfashion.


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