Image recognition innovation drives striking results for global fashion brand Forever New

Attraqt’s AI-driven Visual Recommendations solution has generated uplifts in conversions of up to 135%

Attraqt (LON:ATQT) a global onsite search, merchandising and personalisation provider, today announced the successful results of its Image Recognition solution with fashion brand, Forever New.

Working with Attraqt’s SaaS platform, Forever New was able to process product image data to automatically recommend visually similar products to shoppers based on their browsing behaviour. The new technology is set to transform how retailers approach their search and product recommendation functions, and Forever New is the first Attraqt customer to implement this functionality.

Attraqt is the first provider to combine image recognition solutions with a recommendations engine that harnesses search and merchandising strategies alongside a retailer’s product data points such as images, price, stock and conversion rates. This innovation has enabled the Forever New ecommerce team to strategically augment the automated system with advanced merchandising strategies to hit the right balance between creating optimal shopper experiences, brand equity and trading goals.

The fast growth fashion brand, headquartered in Australia with multiple global sites, has shared results from the pilot that demonstrates high engagement and conversion uplifts. Shoppers who engaged with the site’s ‘You May Also Like’ (Visually Similar) call-to-action generated up to a 135 percent increase in conversion.

Furthermore, when shoppers were shown visually similar items, the brand tracked a 21% increase in average order value, with full price items more likely to be selected over sale items.

Forever New Managing Director, Carolyn Mackenzie, commented: “In looking at the purchasing behaviour of our customers, we discovered they were often buying similar styles from the same category. Based on this, we sought to provide a more seamless online journey for our customers. Attraqt’s Visually Similar technology allowed us to use those insights to automatically recommend like products; where patterns, style, colour, or silhouette coalesce with the product that attracted the customer in the first place.”

John Raap, Chief Strategy and Partner Officer from Attraqt said: “Shoppers today are highly visual. However, for retailers, embedding seamless product discovery using image data is a daunting task when there are hundreds and thousands of image SKUs to process over the course of the onsite customer journey. It’s also an extremely tight balance for retailers to manage commercial and brand strategies, whilst delivering great shopping experiences. We are investing in technology that uses Artificial Intelligence algorithms to solve this by automating the processing of image data with a high level of accuracy while still allowing teams control over merchandising and trading strategies. ”

Alongside Visually Similar, Attraqt has also launched Shop the Look which enables a shopper to identify and consider other items that would work well with a specific item that they have selected. Retailers can automatically recommend additional products featured in the main image the shopper chooses. Attraqt’s Shop the Look will reduce the manual effort required to recommend items based on stock availability and pricing. A third feature, Visual Search which enables a shopper to upload an image in order to search for the same or a very similar item based on its visual characteristics, is also due for launch.

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