Icon Outlet reports significant footfall and spend growth over the festive period

ICON Outlet at The O2, the 210,000 sq ft premium urban outlet developed by AEG and Crosstree Real Estate Partners, has reported bumper Christmas trading with like-for-like sales growing by 39% during the holiday period from 23 December – 5 January, benefiting from a 34% increase in destination footfall to The O2 (excluding customers to The O2 arena).

Across all stores there was particularly strong like-for-like performance growth over the Christmas period, with beauty up 71%, accessories up 52%, footwear up 39% and fashion increasing by 33%. In addition, Boxing Day far exceeded expectations, bucking the national trend to set a new record sales day for ICON Outlet.

Food and beverage sales in the Entertainment District at The O2 also saw a 33% growth across the same period year-on-year, with overall sales for 2019 up 10%. This follows the opening of the Street Food Quarter, expanding the range of bars and restaurants available to visitors to over 30, and introducing some grab-and-go options for customers on the move.

Managing Director of ICON Outlet and the Entertainment District at The O2, Janine Constantin-Russell, commented: “We are delighted Christmas has been such a huge success and that we welcomed so many customers. Many chose to make a day-out destination visit to The O2 for outlet shopping at our premium brands, whilst also enjoying our enhanced experiences, including live music and performances, free gift wrapping, home delivery and our free parking incentives.”

CBRE and CWM are the retail leasing agents for ICON Outlet, with Lunson Mitchenall leading on the food and beverage leasing.

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