Hush Puppies announces continued growth amidst major UK resurgence

A collaboration with Baz Luhrmann’s recent Elvis blockbuster bolsters expansion for the iconic casual footwear brand

H1 Highlights:

  • Hush Puppies UK revenue is up +27% YOY with gross profit up +31% 
  • Hush Puppies have acquired a further 214 new retail partners from 2021-2022
  • Hush Puppies UK is forecasting over 500k pairs sold by end of 2022, compared to 350k in 2021
  • Hush Puppies brand revenue is up +237% for H1 2022 vs 2020.

The iconic footwear brand, Hush Puppies has confirmed further growth following the close of the H1 trading period. The company reported +27% in brand revenue year on year with gross profit also up +31% in the UK. The success follows an exciting period of momentum  for the brand which has seen Hush Puppies reconnect with its eclectic brand history via a recent collaboration with Baz Luhrmann’s summer blockbuster, Elvis.

Celebrating over 60 years of brand history, Hush Puppies continuing success in the UK can be attributed  to the addition of 49 new retail partners in 2021, and sustained growth across all sales channels; Bricks (+ 39% YOY), Internet sales (+ 32% YOY) and drop shipping (+30% YOY). Online sales remain a major contributor to Hush Puppies’ growth with Very, Next and John Lewis serving as Hush Puppies leading sales partners in 2021.

Category leaders for H1 included sandals which were up +65% YOY across men’s, women’s and kid’s collections, indicative of a return to summer holiday planning. In addition, winter boots rose +59% YOY. Gardiner’s Director, Ben Gardiner commented, “Results at the close of H1 highlight continued growth for Hush Puppies in the UK, and we’re excited to see a clear affection for the brand amongst the UK customer base. Our recent Elvis collaboration saw Hush Puppies reignite its revered brand heritage and we’ve continued to produce some of the most versatile products in the category. Our multi-channel retail model has once again been integral to this success and we’re excited to continue this momentum as we enter the upcoming season”. 

Hush Puppies introduced the world to the notion of casual footwear in 1958 and has continued to sell millions of pairs around the globe to this day. Following decades of iconic affiliations which have included rock legends such as Keith Richard, Mick Jagger, David Bowie and Noel Gallagher to name a few, Hush Puppies has cemented itself as one of the most iconic brands of the past 60 years. Hush Puppies also recently collaborated with Baz Luhrmann’s Elvis to spotlight the iconic blue suede shoe. Comfort remains at the forefront of the brand’s offering, encapsulated in its patented Bounce™ footbed technology. Hush Puppies’ brand mission is to inspire individuals to life on the bright, a concept brought to life by the brand’s iconic optimism instigator, the Hush Puppies dog.

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