Launched yesterday (Thursday 28th January 2021), fashion and lifestyle brand hush has partnered with social venture Thrift+ to introduce a new recycle and reuse programme. This new partnership will encourage hush customers to donate fashion and accessories which they no longer wear in the name of charity and sustainability.

hush customers in the UK will have the option to add a free Thrift+ bag to their shopping basket when purchasing direct from the website, which can then be used to return unwanted clothing from any brand. Thrift+ then give these preloved pieces a second life, selling directly to other fashion lovers and donating the proceeds of each sale to their chosen charity. Upon the sale of items, hush customers will also be rewarded for their contribution with Thrift+ credit and a 10% off hush code to use on future purchases.

As part of this hush x Thrift+ initiative, all hush employees will also receive a free Thrift+ bag to donate second-hand pieces from their personal wardrobes.

This programme supports the brand’s sustainability journey and company-wide commitment to promoting the circular fashion movement.

hush, founder and creative director, Mandy Watkins says, “We are excited to announce our partnership with Thrift+ to launch a new takeback service, designed to give a new lease of life to clothes our customers don’t wear anymore…and hopefully raise a bit of money for charity at the same time. Extending the life of our products and supporting the growth of the circular fashion movement is a significant part of our sustainability journey at hush, so this represents an important step.”

Thrift+, co-founder & CEO, Joe Metcalfe, “We are delighted to be partnering with hush to offer an easy, transparent and rewarding way for hush customers to donate their best second-hand clothes to their favourite charity. This represents our intention to help power the circular fashion economy and divert textile waste from landfill.”

May 2023 issue

2023 A1 Buyers Guide