Holloways of Ludlow unveils first look at new Bath showroom

British luxury lighting and furniture retailer Holloways of Ludlow has opened its largest store yet in Bath, building on the success of its established showroom network in London and Kent. Located on Milsom Street in one of the city’s busiest shopping districts, the new store brings together some of the best European and Scandinavian modern designs, spanning 20th Century iconic pieces to future classics from the finest emerging talents.

Set over two floors of a former bank measuring over 4,000 square feet, and complete with the high-ceilings and original plasterwork typical of Bath’s Georgian buildings, the new outpost from Holloways of Ludlow provides a striking backdrop for a curated selection of contemporary lighting and furniture.

While lighting installations from the likes of Bocci and Moooi are dispersed throughout the two-storey building, the ground floor of the store also sees a dedicated lighting area showcasing both established and independent manufacturers; from Flos and Louis Poulsen to Buster + Punch and Tala.

 

This latest store from Holloways of Ludlow offers local customers the opportunity to browse its comprehensive collections in person and seek advice from its experienced showroom team. The Bath opening also coincides with the relaunch of Holloways of Ludlow’s website later this Spring. The revamped site – designed to deliver an enhanced shopping experience – will feature an online shop for consumers, and a new dedicated platform with improved tools and functionality for interior designers, design studios, architects and specifiers.

As part of its Bath launch, Holloways of Ludlow has introduced a whole host of new furniture, home accessories and lighting in-store. Showcased in the UK for the first time, the 2022 collections feature brands including Carl Hansen & Søn, HAY and Northern, in line with the British retailer’s long-standing commitment to championing design innovation from Scandinavia and the Nordic countries.

Meanwhile, the showroom is also playing host to the first UK showcase of contemporary works by Danish artist Carsten Beck. Represented internationally in Milan and New York, Beck’s work is characterised by bold geometric colour and monumental works in black and white, drawing inspiration from concrete art – a form based on a simple non-figurative idiom and clean lines and popularised in the mid-20th Century. Oil paintings by the artist, created exclusively for Holloways of Ludlow, are on display in the unique setting of the store among its extensive range of furniture and home accessories. The displayed works are limited-edition and available to buy via the retailer only (price upon request).

Mark Holloway, CEO of Holloways of Ludlow, comments: “Our digital platform has been an important part of our business for almost 20 years. We continue to invest in it significantly, including our soon-to-be-relaunched website. However, we believe hugely in showrooms and know that our customers still want to touch and feel our products and interact with our team of experts in person.”

Holloway adds: “One thing that we’ve increasingly noticed among customers is the desire to shop locally. Most of the UK has been underserved with high-end design furniture; our approach is about bringing great design closer to home. With our Bath store opening, we see the opportunity to connect with a growing customer base in the area and around Bristol, the southwest and the Cotswolds.

“Ultimately, we want to offer our customers multiple touchpoints and make it easier for them to shop with us – whenever and wherever they want. We’re delighted to bring our unique brand experience to Bath.”

The Carsten Beck showcase is on show until the end of May 2022.

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