The partnership aims to disrupt the stigma around mental health and includes an exclusive product drop benefitting the nonprofit

Hollister Co., the global teen retailer, has announced its partnership with The Mix, a UK charity dedicated to providing essential support to under 25s, in aid of World Teen Mental Wellness Day on 2nd March, 2021. The partnership will kick off with exclusive World Teen Mental Wellness Day products, with 100% of its net profits* in the UK benefitting the nonprofit. 

World Teen Mental Wellness Day was founded in 2020 by Hollister to recognise and celebrate its commitment to ensuring that teens feel more confident, comfortable and capable. Now an annual event taking place on March 2nd, World Teen Mental Wellness Day aims to normalise conversations and dismantle stigmas around teen mental health issues.

“At Hollister, our purpose is to build confidence in the teens we serve, and we are beyond excited to begin our long-term relationship with The Mix starting with our World Teen Mental Wellness Day product collection,” said Katie Adams, Director of EMEA Marketing at Hollister. “We are looking forward to working with them to raise awareness of their essential work and help as many young people as we can together.”

While World Teen Mental Wellness Day represents an annual placeholder to learn about and reflect on mental wellness, Hollister is dedicated to promoting teen mental health all year long through the Hollister Confidence Project, an ongoing, global initiative and grant program that supports individuals and nonprofits working to strengthen confidence and mental wellness in teens.

“The new partnership between The Mix and Hollister is fresh and exciting! Together we aim to bring together millions of young people to connect them to information and support on Teen Mental Wellness Day 2021 and beyond,” said Zoe Bailie, Director of Brand and Development at The Mix.

“This partnership couldn’t have come at a more important time, as now more than ever, young people all over the world are struggling with their mental health, especially with issues such as loneliness, anxiety, and depression. Hollister is committed to building confidence in all young people and as the UK’s leading support service for under 25s, The Mix will provide the tools and community for all young people to get and give support.”
*£20.05 donated per fleece sold, & £4.82 donated per tote sold. [From 2nd March, until collection sells out]. Learn more about the Mix at [].

February 2023 issue

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