The partnership continues a shared commitment to helping teens practice self-care and prioritise their mental health

Hollister Co., the global teen retail brand, has announced the extension of its partnership with The Mix, a UK charity dedicated to providing essential support to young people. 

In its third year, Hollister’s World Teen Mental Wellness Day (WTMWD) takes place annually on March 2nd and serves as a vital calendar moment, encouraging young people to practice self-care and delivering a message that by taking care of yourself, your own resources are replenished and in doing so you will have more to give to yourself, others and the world. 

For the second year running, Hollister and The Mix are collaborating in a mission to improve support networks and signposting for under 25s.

Katie Adams, Director of EMEA Marketing at Hollister, says; “We are so pleased to continue our journey with The Mix to deliver support systems for young people in what are some of the most challenging times in recent history. Mental wellness continues to be deeply important to us and our teen customers around the world. Through Hollister’s WTMWD initiative and The Mix’s unrivalled expertise and passion we have a strong foundation to help equip young people with the skill sets and confidence to fight back and thrive.”

To celebrate, a special edition of The Mix’s ‘By The Way Podcast’ will be recorded at Hollister’s Regent Street store in London. A panel consisting of The Mix ambassadors and Hollister store associates will share their expertise and experiences to a closed audience. The podcast will then be available via The Mix’s Instagram and Youtube channels on 2nd March.

The podcast will broach themes that have significantly impacted the lives of many young people in recent years, leaving noticeable lasting effects, including interrupted education, feelings of loneliness, and rebuilding friendships.
An exclusive WTMWD capsule collection will also be launched on March 2nd, consisting of a hooded top, t-shirt and socks. Prices start from £9.00.  Profits from this collection will be directed to Hollister’s Confidence Project, which is a year-round, global initiative that supports individuals and non-profits working to strengthen confidence and mental wellness in teens through a grant program.

Hollister’s Confidence Project scheme has now proudly given out $1,000,000 in grants. This year’s successful applicants will be announced in due course.

Furthermore, Hollister’s continued support of The Mix and the brilliant work that they carry out is assisted with a donation of £20,000 to the charity.

Zoe Bailie, Director of Brand & Development at The Mix, says; “In 2021, The Mix and Hollister teamed up to reach millions of young people on World Teen Mental Wellness Day. 1.5 million children and young people will need mental health support as a direct impact of Covid-19 and after another challenging year, we are even more determined to provide that support to under 25s whenever and wherever it’s needed. 

By producing this new episode of our podcast, By The Way, we will give young people a platform to express some of their brilliant ideas on how to look after themselves, keep healthy and stay positive. I’d say we can all learn a thing or two from them! We’re so grateful to be working with Hollister to raise awareness of our work and build on the life-saving services we offer young people.”

October 2022 issue

2022 A1 Buyers Guide

Buyers Guide 2022