Hobbycraft launches ‘Moments we make’ Christmas Advert

Hobbycraft, the UK arts and crafts retailer, launches its 2021 Christmas advert, which tells the story of Moments we make.

The retailers Moments we make campaign encourages viewers to embrace the special moments this festive season and enjoy crafting every detail of Christmas with loved ones.

The advert will air across video-on-demand services from Monday 25th October including Sky On Demand, ITV Hub and All 4, and YouTube and social media from Monday 18th October. The advert was produced in-house, working with a small team of local freelancers to deliver the creative as well as Leeds based folk band The Dunwells, who composed the festive soundtrack – the full-length version of the song will be played on Hobbycraft’s in-store radio in its 108 UK stores over the festive period.

The advert centres around the sense of achievement and joy customers get when giving and receiving something handmade. Whether it’s making the first year in a new home extra-special, celebrating the season with your little ones or perhaps even turning your craft into a business, Hobbycraft has everything you need for crafting the perfect Christmas this year!

2021 continues to see a resurgence in craft, and Hobbycraft is at the heart of this trend. This year the retailer launched a new online and in-store craft workshop programme to support with this growing trend, and its talented in-store Artisans have helped customers discover and hone their creativity.

Joel Pickering, Head of Marketing and Brand at Hobbycraft comments; “Every maker and creator we talk to has moments and memories tied to their craft, and these stories have been the true inspiration behind our Christmas advert.

Building on the success of our Autumn advert our goal this Christmas is to inspire our new and existing customers to get creative this Christmas, whether that be by booking onto a workshop or visiting the Hobbycraft Ideas Hub, which is our home of inspiration and advice.

We’ve received fantastic feedback on our online and in-store workshops and are excited to see customers signing up to the new Christmas offering. We are positioning ourselves as the number one destination in the UK for Christmas ideas and inspiration and we are here to help our customers create a Christmas filled with moments and memories.”

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