H&M Launches Pay Later in U.S. Market with Klarna

H&M now offers fashion fans in the U.S. a whole new way of paying for their fashion finds with an H&M-unique payment solution developed in collaboration with Klarna, a leading global payments provider.

H&M wants to offer customers a truly modern shopping experience that is both flexible and convenient no matter where and how they choose to shop. Together with Klarna, H&M has now introduced a new unique payment solution in the U.S., enabling a frictionless and flexible checkout for customers across all channels. With Pay Later, fashion fans who are members of (or join!) H&M’s loyalty programme are offered the possibility to shop now and pay later both online and in stores using the H&M app. The purchases are handled within the H&M app where customers can decide how and when they want to pay.

“Shopping at H&M should be convenient, relevant and inspiring and we are happy to now offer fashion fans in the U.S. a whole new way of paying for their fashion finds. Through the partnership with Klarna, we have developed an H&M-unique payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop,” said Stefan Vos, Chief Financial Officer of H&M North America.

“The foundation of the Klarna and H&M partnership is a commitment to continuously develop smarter, simpler and engaging shopping experiences. We at Klarna are excited to now launch our leading Pay later offering together in the U.S. enabling a unique shopping experience for consumers – instore and online,” said Sebastian Siemiatkowski, CEO at Klarna.

As part of the partnership, H&M and Klarna will continue to develop payment solutions to increase flexibility and convenience even further and make it even easier to shop at H&M, both in physical stores and online.

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