H&M and H&M Home Bullring Birmingham to Open 31st October

H&M group is pleased to announce that on Thursday 31st October it will open H&M and H&M HOME stores at the Bullring, Birmingham.

The former H&M fashion store, which closed for refurbishment in July, will reopen at 11am on 31st October as an all-new H&M store and an H&M HOME Concept Store. Customers will be able to move between the two stores via internal escalators.

H&M Birmingham Bullring will offer Ladies, Divided, Kids and Menswear departments, providing great quality fashion, at affordable prices, in a sustainable way. On launch morning the first 500 lucky customers in the queue will receive an exclusive goodie bag, and all customers who join the queue before 11am will receive a 25% discount wristband to redeem against their entire purchase that day at H&M and H&M HOME*. Customers will be welcome to peruse the available fashion collections while enjoying the latest tracks from an in-store DJ, and to get into the Halloween spirit, customers will also be able to enjoy spooky-themed makeup and nails courtesy of a pop-up beauty bar by Blow Birmingham. Face painting will also be available to younger visitors, and these activities will all be offered free of charge to H&M members.

“We can’t wait to welcome customers to this exciting new opening on 31st October. We’re reopening this H&M store with a brand new look and feel that we think shoppers in Birmingham are going to absolutely love, so we’re very excited to open the doors and share this new store with fashion fans in Birmingham ”, said Toni Galli, H&M Country Manager for UK & IE.

Founded in Sweden in 1947, H&M opened its first UK store in 1976, H&M now has over 240 stores across the UK.

With sustainability at the heart of its business model, H&M offers a garment collecting service worldwide that will be available at the new Birmingham Bullring store. The H&M garment collecting scheme was launched in 2013 and offers customers the chance to donate any unwanted clothes and textiles, by any brand, whilst shopping in-store.
All donated items are recycled with 0% going to landfill. The H&M garment collecting scheme is just one example of the many projects H&M has implemented to lead the change towards 100% circularity.

*excludes furniture, lamps and flowers

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